Custom Marketing & Lead Solutions
Call Us: (888) 408-9527

Archive for the Online Marketing Category

Why Search Agencies Should Embrace the Adjacency of Email Marketing

Why Search Agencies Should Embrace the Adjacency of Email Marketing

Posted by davidmihm
As someone who’s spent virtually his entire career in local search, I’m by no means an early proponent of email. But in my interactions at marketing conferences, studies of industry research, and social media conversations, I get the feeling that many of my peers are even further down the adoption curve than I’ve been.
With this post, I encourage you to take a hard look at email marketing for yourselves, or an even harder look if you’ve already done so. If you’ve focused exclusively on offering SEO and SEM services to clients in the past, I hope I’ll convince you that email should be a natural and profitable complement to those offerings.
And if you’re a local business reading this post, I hope many of these points convince you to take a look at email marketing yourselves!
Making the case for email
High ROI With a return on investment (ROI) of 44:1, marketers consistently rate email as the top-performing channel. According to Campaign Monitor, that ROI has actua..

Read more

How to Add a Trello-Like Kanban Board in WordPress

How to Add a Trello-Like Kanban Board in WordPress

Do you want to add a Trello-like Kanban board to your WordPress website? Keeping track of your team’s projects, monitoring sales progress, and staying in touch with existing customers can be challenging if you are not organized. In this article, we will share how you can streamline your workflows by creating a Trello-like Kanban board in WordPress.

What is a Kanban Board? A Kanban board is a workflow visualization tool that helps you optimize your processes and track progress of each task, no matter how complex they are.
Simple Kanban boards consist of three columns labeled To Do, In Progress, and Done. Each column represents a different stage in the workflow process. You can add individual tasks in the respective column.
The individual task item moves horizontally across the board as each stage is performed until it reaches the Done column. This is where the workflow ends and the project is considered complete.
Why Use a Kanban Board in WordPress? There are several reasons why y..

Read more

An Investigation Into Google’s Maccabees Update

An Investigation Into Google’s Maccabees Update

Posted by Dom-Woodman
December brought us the latest piece of algorithm update fun. Google rolled out an update which was quickly named the Maccabees update and the articles began rolling in (SEJ , SER).
The webmaster complaints began to come in thick and fast, and I began my normal plan of action: to sit back, relax, and laugh at all the people who have built bad links, spun out low-quality content, or picked a business model that Google has a grudge against (hello, affiliates).
Then I checked one of my sites and saw I’d been hit by it.
Hmm.
Time to check the obviousI didn’t have access to a lot of sites that were hit by the Maccabees update, but I do have access to a relatively large number of sites, allowing me to try to identify some patterns and work out what was going on. Full disclaimer: This is a relatively large investigation of a single site; it might not generalize out to your own site.
My first point of call was to verify that there weren’t any really obvious issues, t..

Read more

Why Can’t I Add or Install Plugins in WordPress?

Why Can’t I Add or Install Plugins in WordPress?

One of the most common questions we are asked by WordPress beginners is: “Why can’t I add plugins in WordPress?”. It usually follows up with how the user is seeing an upgrade message or that their admin area doesn’t have the plugins menu. If you’re encountering this issue, then you’re in the right place. In this article, we will explain why you cannot add or install plugins in WordPress.

1. You are On WordPress.com WordPress.com is a blog hosting service that offers a limited version of the popular self-hosted WordPress software. See our guide on the difference between WordPress.com vs WordPress.org for more details.
WordPress.com users cannot install plugins unless they upgrade to the business plan which costs about $299 per year. If you are on a free, personal, or premium plan, then you cannot install third-party plugins.

If you don’t want to pay the $299 per year, then you can move your blog from WordPress.com to WordPress.org. If you need assistance in doing that, then use ..

Read more

Should SEOs & Content Marketers Play to the Social Networks’ "Stay-On-Our-Site" Algorithms? – Whiteboard Friday

Should SEOs & Content Marketers Play to the Social Networks' "Stay-On-Our-Site" Algorithms? - Whiteboard Friday

Posted by randfish
Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what's an SEO or content marketer to do? Do you swim with the current, putting all your efforts toward placating the social network algos, or do you go against it and continue to promote your own content? This edition of Whiteboard Friday goes into detail on the pros and cons of each approach, then gives Rand's recommendations on how to balance your efforts going forward.

Click on the whiteboard image above to open a high-resolution version in a new tab!
<span id=”selection-marker-1″ class=”redactor-selection-marker”></span>Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about whether SEOs and content mark..

Read more

45 Best WooCommerce WordPress Themes

45 Best WooCommerce WordPress Themes

Are you looking for the best WooCommerce themes for your online store? Not all WordPress themes offer complete WooCommerce support and pre-styled templates. In this article, we will show you the best WooCommerce WordPress themes that you can use to build your eCommerce website.

How to Build a WooCommerce WordPress Website WooCommerce is the most popular eCommerce platform in the world, powering small and large ecommerce websites around the globe (see: Shopify vs WooCommerce).
It runs on top of WordPress, which is one of the most powerful website builders in the world. There are two types of WordPress websites, WordPress.com and WordPress.org (See our comparison of WordPress.com vs WordPress.org).
We recommend using WordPress.org, it gives you access to all WooCommerce features out of box and will help you take your store in any direction you want.
To get started, you will need a domain name, SSL certificate, and WooCommerce hosting account.
We recommend using Bluehost. They ..

Read more

Free Local SEO Tools That Belong in Your Kit

Free Local SEO Tools That Belong in Your Kit

Posted by MiriamEllis
What a lot can change in just a few years! When I wrote the original version of this post in January 2014, the local SEO industry didn’t have quite the wealth of paid tools that now exists, and many of the freebies on my previous list have been sunsetted. Definitely time for a complete refresh of the most useful free tools, widgets, and resources I know of to make marketing local businesses easier and better.
While all of the tools below are free, note that some will require you to sign up for access. Others are limited, no-cost, or trial versions that let you get a good sense of what they provide, enabling you to consider whether it might be worth it to buy into paid access. One thing you may notice: my new list of local SEO tools offers increased support for organic SEO tasks, reflective of our industry’s growing understanding of how closely linked organic and local SEO have become.
Now, let’s open this toolkit and get 2018 off to a great start!
For ResearchU..

Read more

How to Add a WordPress Query Monitor On Your Site

How to Add a WordPress Query Monitor On Your Site

Do you want to add a WordPress query monitor on your site? A query monitor gives you behind the scene look into your WordPress site. In this article, we will show you how to add a WordPress query monitor on your site and debug performance issues like a pro.

What is WordPress Query Monitor? WordPress query monitor is a debugging tool that monitor the requests your WordPress website makes to the server.
You can then use this information for troubleshooting WordPress issues or find and fix common WordPress errors.
Some of the things you can look up are:
Database queries triggered by a page in WordPress. HTTP requests made by scripts in your themes or plugins Hooks and actions triggered on a page Language, user role checks, and template files used to display the page Your hosting environment like PHP and MySQL versions, memory limits, and more. That being said, let’s take a look at how to add a query monitor on your WordPress site.
Adding Query Monitory in WordPress First thing ..

Read more

How to Disable the Screen Options Button in WordPress

How to Disable the Screen Options Button in WordPress

Do you want to disable the screen options button in WordPress? The screen options button allows you to show and hide elements on different pages through out the WordPress admin area. In this article, we will show you how to disable the screen options button in WordPress.

Why You May Want to Disable Screen Options Button? Screen Options button is located on the top right corner of different pages in your WordPress admin area. It allows each logged in user to show and hide items on various sections of the WordPress admin area.
Many WordPress site owners run multi-author blogs. With screen options button, their authors may accidentally uncheck something that is important.
For example, on the posts edit screen users can show / hide change author field, featured image section, and more.

You can control the admin view for all users by disabling the screen options button. Let’s take a look at how to easily disable screen options button in WordPress.
Method 1: Hiding Screen Options..

Read more

What to Do When a New Potential SEO Client Contacts You

What to Do When a New Potential SEO Client Contacts You

Posted by dohertyjf
Editor's note: We originally published a different article by mistake due to an oversight and a valuable lesson in the dangers of copy-paste; you can see it live here. We truly apologize for the error.

If you’re an agency owner or solo consultant, you’re probably constantly thinking about getting new clients. And we’re inundated in this industry with too much advice around new marketing funnels, new marketing ideas, and “one weird tricks to 10x your traffic overnight.”
But something we don’t talk about enough is what you do when you actually convert that person into a real contact on your site.
I’m not talking about “a lead” here, because that word is used widely in our space and has come to mean everything and nothing at the same time. A lead could be an email address and it could be a long-form submission telling you everything about their needs, as well as their budget and their birth city.
What I’m talking about here is a marketing qualified lead (MQL) ..

Read more
Page 1 of 6412345...102030...Last »
info@jumpartmedia.com
(888) 408-9527

JumpArt Media customizes marketing and media plans to fit the needs and goals of our clients. We use monthly ROI reporting to continually make improvements and track each campaign.