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Marketing Lessons Learned from 16 Years of Building Moz – Whiteboard Friday

Marketing Lessons Learned from 16 Years of Building Moz - Whiteboard Friday

Posted by randfish
The lessons Rand has learned from building and growing Moz are almost old enough to drive. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today's edition of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years.
Back in February, I left the company full-time. I'm still the Chairman of the Board and contribute in some ways, including an occasional Whiteboard Friday here and there. But what I wanted to do as part of this book that I've written, that's just coming out April 24th, Lost and Founder, is talk about some of the elements ..

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7 Best WordPress Real Estate Plugins Compared (2018)

7 Best WordPress Real Estate Plugins Compared (2018)

Are you looking for the best WordPress real estate plugins? WordPress is used by many real estate websites to showcase listings and get new customers. In this article, we have hand-picked the best WordPress real estate plugins that you can use to grow your business.

How to Make a Real Estate Website Using WordPress? WordPress is the most popular website builder in the world. It is easy to use and flexible enough to make almost any kind of website imaginable.
There are two different types of WordPress which often confuses beginners. First, there is WordPress.com which is a hosted solution. Second, you have WordPress.org also known as self-hosted WordPress. See our article on WordPress.com vs WordPress.org for a side-by-side comparison.
We recommend using WordPress.org because it allows you to use all WordPress features out of the box without any restrictions.
To start your own self-hosted WordPress.org website, you will need a domain name and website hosting.
We recommend usi..

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6 Best Product Review Plugins for WordPress

6 Best Product Review Plugins for WordPress

Are you looking for the best product review plugins for WordPress? If you regularly add detailed product reviews on your website, then you can use a product review plugin to make them more SEO friendly. In this article, we have hand-picked the best product review plugins for WordPress.

Why Use Product Review Plugin in WordPress? What do you do when you want to buy something? If you are like most people, then you probably check out product reviews to compare different options.
That’s why there are so many popular reviews websites like Yelp, TripAdvisor, Rotten Tomatoes, and more. Even Amazon, world’s largest online store features product reviews so prominently.
Many WordPress site owners write product reviews to make money online. Some get paid directly by the company for the review while others use affiliate marketing to earn revenue.
You can write a product review as a blog post. However, a plain blog post does not use product review format supported by search engines. This m..

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How to Blog Anonymously Using WordPress

How to Blog Anonymously Using WordPress

Do you want to blog anonymously using WordPress? There are many users who want to start a blog but don’t what to put their real name on it. In this beginner’s guide, we will show you how to easily blog anonymously using WordPress while keeping your personal information safe.

Note: This guide is not for journalists or whistle-blowers doing high-risk work. They should use something like TOR or other tools. This is for an average blogger who wants to blog anonymously.
Anonymous Blogging Pros & Cons There are many users who simply want to blog anonymously to express their opinions. Most of them want to remain anonymous because they fear it may affect how people see them in real lives. Some want to do it just to be more creative.
There are pros and cons to blogging anonymously, and it’s important that you understand them before you start blogging.
Pros of Anonymous Blogging using WordPress
Freedom to express your opinions without being judged Protect your personal identity and inf..

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Enterprise Local SEO is Different: A Checklist, a Mindset

Enterprise Local SEO is Different: A Checklist, a Mindset

Posted by MiriamEllis

Image credit: Abraham Williams
If you’re marketing big brands with hundreds or thousands of locations, are you certain you’re getting model-appropriate local SEO information from your favorite industry sources?
Is your enterprise checking off not just technical basics, but hyperlocalized research to strengthen its entrance into new markets?
Before I started working for Moz in in 2010, the bulk of my local SEO experience had been with small-to-medium business models. Naturally, the advice I was able to offer back then was limited by the scope of my work. But then came Moz Local, and the opportunity to learn more about the more complex needs of valued enterprise customers like Crate & Barrel with more than 170 locations, PAPYRUS with 400, or Bridgestone Corporation with 2000+.
Now, when I’m thumbing through industry tips and tactics, I’m better able to identify when a recommended practice is stemming from an SMB mindset and falling short of enterprise realities..

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How to Create a Referral Program in WordPress

How to Create a Referral Program in WordPress

Do you want to create a referral program in WordPress? Referral programs are a great way to get more people to promote your products to a larger audience. In this article, we will show you how to easily create a referral program in WordPress and get more customers.

Why Create a Referral Program in WordPress? Referral program or affiliate program allows you to get more people to help you sell your products and services. In return, you pay them a small commission on each sale they make. For more details, see our ultimate affiliate marketing guide to see how it works.
In simple terms, it is like building your own sales army without paying them a salary.
These affiliate marketers use tools and plugins to create marketing content. They make money online by referring their users to right products and services.
To manage a referral or affiliate program, you will need a tool that can manage your affiliate program. It will allow affiliate marketers to join your referral program. It will ..

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How to Use Instagram Like a Beauty Brand

How to Use Instagram Like a Beauty Brand

Posted by zeehj
Does your brand’s activity on its social accounts impact its search rankings? Maybe. Maybe not. But does it matter anyway?
I shouldn’t have to convince you that investing in a social media for your company is worth it; even in light of Facebook’s recent data breach, we are so reliant upon our social profiles for real human interaction that leaving them is not a real option. In fact, the below statistics from Pew Research Center’s 2018 Social Media Use Survey indicate that we’re not going to give up our social media profiles any time soon.

Humans are social creatures. It makes sense that we love being on social networking sites. We crave interaction with fellow humans. We’re also highly likely to trust the recommendations of our friends and family (Nielsen) and those recommendations often influence our purchasing decisions. We ask our loved ones for advice on where to put our dollars in myriad ways, all at different price points:
What coffee shop do you like to go ..

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How to Create Interactive Images in WordPress

How to Create Interactive Images in WordPress

Do you want to create an interactive image for your WordPress blog? An interactive image allows you to highlight, link, and animate certain areas of your image. In this article, we will show you how to create interactive images in WordPress.

What is an Interactive Image? An interactive image has hotspot areas, highlights, links, colors, and more. It’s different from a simple image that you upload in WordPress. Interactive images are eye-catching and attract users to see details of the image. You can add description on different parts of an image, add links to pages, highlight sections, and more.

In this image, you can see the description of fruits on mouse over to different bars. You can use these interactive images to boost user engagement and time spent on site.
Let’s take a look on how you can draw attention of your visitors with interactive images.
Creating Interactive Images in WordPress First thing you need to do is install and activate the Draw Attention plugin. For more ..

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Sustainable Link Building: Increasing Your Chances of Getting Links – Whiteboard Friday

Sustainable Link Building: Increasing Your Chances of Getting Links - Whiteboard Friday

Posted by Paddy_Moogan
Link building campaigns shouldn't have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this edition of Whiteboard Friday, please warmly welcome our guest host Paddy Moogan as he shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them.

Click on the whiteboard image above to open a high-resolution version in a new tab!
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Video TranscriptionHi, Moz fans. Welcome to Whiteboard Friday. I'm not Rand. I'm Paddy Moogan. I'm the cofounder of Aira. We're an agency in the UK, focusing on SEO, link building, and content marketing. You may have seen me write on the Moz Blog before, usually about link building. You may have read my link building book. If you have, thank you. Today, I'm going to ta..

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24 Best WordPress Themes for SEO Experts

24 Best WordPress Themes for SEO Experts

Are you looking for the best WordPress themes for SEO experts? As an SEO expert, you may want to choose a theme that showcases your SEO and marketing skills while helping you convert visitors into clients. In this article, we have hand-picked some of the best WordPress themes for SEO experts that you can use for your website.

Building an SEO Business Website Using WordPress WordPress is the most search engine friendly website builder in the world. That’s why top brands are using WordPress for their websites.
There are two types of WordPress available. WordPress.com which is a fully hosted platform and WordPress.org also known as self-hosted WordPress. For a detailed comparison, see our guide on the difference between WordPress.com vs WordPress.org.
We recommend using WordPress.org because it instantly gives you access to all WordPress features out of the box.
You will need to purchase a domain name and hosting to build a self-hosted WordPress website.
We recommend using Blue..

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