Custom Marketing & Lead Solutions
Call Us: (888) 408-9527

Archive for the Miami Marketing Agency Category

Why Search Agencies Should Embrace the Adjacency of Email Marketing

Why Search Agencies Should Embrace the Adjacency of Email Marketing

Posted by davidmihm
As someone who’s spent virtually his entire career in local search, I’m by no means an early proponent of email. But in my interactions at marketing conferences, studies of industry research, and social media conversations, I get the feeling that many of my peers are even further down the adoption curve than I’ve been.
With this post, I encourage you to take a hard look at email marketing for yourselves, or an even harder look if you’ve already done so. If you’ve focused exclusively on offering SEO and SEM services to clients in the past, I hope I’ll convince you that email should be a natural and profitable complement to those offerings.
And if you’re a local business reading this post, I hope many of these points convince you to take a look at email marketing yourselves!
Making the case for email
High ROI With a return on investment (ROI) of 44:1, marketers consistently rate email as the top-performing channel. According to Campaign Monitor, that ROI has actua..

Read more

5 Social Media Trends to Expect in 2018

5 Social Media Trends to Expect in 2018

It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolutions.
And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2018.
But before you finalize your social media strategy for the year, it’s important to look at what’s ahead to ensure that you're allocating your time and efforts appropriately.
In this blog post, we’ll dive into what we think social media managers should expect in 2018, and how to plan for these changes.
5 Trends That Will Change Social Media in 2018 Live video content will only continue to grow. Messaging apps will become a critical communication method. Virtual reality will find its way into more and more marketing experiences. More channels will make it difficult to monetize (and therefore, weaponize) content. Voice search and AI will change the way users discover brands and content. 1. Live video content will only continue to grow. Earlier this ..

Read more

An Investigation Into Google’s Maccabees Update

An Investigation Into Google’s Maccabees Update

Posted by Dom-Woodman
December brought us the latest piece of algorithm update fun. Google rolled out an update which was quickly named the Maccabees update and the articles began rolling in (SEJ , SER).
The webmaster complaints began to come in thick and fast, and I began my normal plan of action: to sit back, relax, and laugh at all the people who have built bad links, spun out low-quality content, or picked a business model that Google has a grudge against (hello, affiliates).
Then I checked one of my sites and saw I’d been hit by it.
Hmm.
Time to check the obviousI didn’t have access to a lot of sites that were hit by the Maccabees update, but I do have access to a relatively large number of sites, allowing me to try to identify some patterns and work out what was going on. Full disclaimer: This is a relatively large investigation of a single site; it might not generalize out to your own site.
My first point of call was to verify that there weren’t any really obvious issues, t..

Read more

10 Logo Design Trends to Watch for in 2018 [Infographic]

10 Logo Design Trends to Watch for in 2018 [Infographic]

We demand a lot from logos.
They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends.
It's a lot to ask of a single symbol. As any designer will surely tell you, designing a logo that meets these varied expectations is no easy task.
To help you prepare for the new year, Logaster created the infographic below detailing their predictions for the most influential logo design trends of 2018. Keep an eye out for these design approaches in the coming year:

Read more

5 Creative Strategies to Stay Inspired to Write All Year [Infographic]

5 Creative Strategies to Stay Inspired to Write All Year [Infographic]

If there's one thing we know about inspiration, it's that it's not very good at giving advance notice of anything.
It crops up at the most inopportune time — like when you're without a pen or a device to otherwise record a brilliant idea.
And other times, when you need it the most — it's nowhere to be found.
It also has its very own version of low seasons, when writers are left without special events or holidays to stimulate creativity. Now that the holidays are behind us, for example, many of us are feeling deprived of prolific cheer?
But as it turns out, these claims are little more than excuses. Inspiration, it turns out, can be sought any time, anywhere.
One of our very favorite infographic artists, Henneke Duistermaat, knows this to be true — and thus compiled her thoughts on the matter in the captivating visual below.
Have a look, and discover how you can find the inspiration to write and blog — with consistency — all year.

Read more

YouTube Just Made It Harder to Monetize Videos: Here’s Why

YouTube Just Made It Harder to Monetize Videos: Here’s Why

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform.
Here's what we know so far — and how marketers can prepare.

What YouTube’s New Partner Program Requirements Mean for Marketers Changes to the YouTube Partner Program Beginning February 20 of this year — 30 days from now — Creators must have accrued 4,000 hours of watch time over the past year, in addition to 1,000 channel subscribers, the official statement explained. Compare that to previous eligibility requirements of only 10,000 lifetime views, as of last April.
Creators who do not currently meet those requirements have the next 30 days to reach those numbers. Otherwise, YouTube says, they will no longer be eligible for monetization, effective February 20.
However, even if Creators do meet that deadline, there doesn't appear to be any guarantee that they will be eligi..

Read more

Should SEOs & Content Marketers Play to the Social Networks’ "Stay-On-Our-Site" Algorithms? – Whiteboard Friday

Should SEOs & Content Marketers Play to the Social Networks' "Stay-On-Our-Site" Algorithms? - Whiteboard Friday

Posted by randfish
Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what's an SEO or content marketer to do? Do you swim with the current, putting all your efforts toward placating the social network algos, or do you go against it and continue to promote your own content? This edition of Whiteboard Friday goes into detail on the pros and cons of each approach, then gives Rand's recommendations on how to balance your efforts going forward.

Click on the whiteboard image above to open a high-resolution version in a new tab!
<span id=”selection-marker-1″ class=”redactor-selection-marker”></span>Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about whether SEOs and content mark..

Read more

How to Handle Negative Emotions at Work [Infographic]

How to Handle Negative Emotions at Work [Infographic]

There's a popular phrase that I've heard quite a bit throughout life: “Don't get mad. Get even.”
Sure, that makes sense — if you're a character on a major soap opera or teen drama. But at the workplace, this kind of sentiment can be harmful.
Anger, however — now that, surprisingly, can actually benefit you and your colleagues in the workplace. But only when it's handled correctly.
No matter how much you love your job, chances are, you experience some semblance of negative thoughts and emotions. That's part of the challenge, right? And without a challenge, well, what a bore that would be.
But what's the right way to handle these less-than-positive sentiments?
QuickQuid put together the helpful infographic below to answer just that question. Have a look, and bookmark this post for the next time you find yourself experiencing these thoughts and emotions at work.

Read more

Free Local SEO Tools That Belong in Your Kit

Free Local SEO Tools That Belong in Your Kit

Posted by MiriamEllis
What a lot can change in just a few years! When I wrote the original version of this post in January 2014, the local SEO industry didn’t have quite the wealth of paid tools that now exists, and many of the freebies on my previous list have been sunsetted. Definitely time for a complete refresh of the most useful free tools, widgets, and resources I know of to make marketing local businesses easier and better.
While all of the tools below are free, note that some will require you to sign up for access. Others are limited, no-cost, or trial versions that let you get a good sense of what they provide, enabling you to consider whether it might be worth it to buy into paid access. One thing you may notice: my new list of local SEO tools offers increased support for organic SEO tasks, reflective of our industry’s growing understanding of how closely linked organic and local SEO have become.
Now, let’s open this toolkit and get 2018 off to a great start!
For ResearchU..

Read more

Use Design Thinking to Solve Your Toughest Marketing Challenges

Use Design Thinking to Solve Your Toughest Marketing Challenges

Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers' true desires. Yet marketing teams still tend to prioritize gut instincts over insights. When faced with a big challenge or new initiative, we often rely on past experiences and existing knowledge to determine future actions.
In other words, we do what we think we should do.
I've seen groups of intelligent people play a guessing game, shooting from the hip while trying to figure out what will move the dial. They devote their department’s time and resources to a hunch, following it through for months on end — only to realize they were spinning their wheels the whole time.
While some marketing best practices prove to work time and again, we must also meet the unique needs of specific customers in order to drive significant business value. Professing to intuitively know those specifics is shortsighted; only once we go out and try to understand the challenges of our targe..

Read more
Page 1 of 9112345...102030...Last »
info@jumpartmedia.com
(888) 408-9527

JumpArt Media customizes marketing and media plans to fit the needs and goals of our clients. We use monthly ROI reporting to continually make improvements and track each campaign.