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7 Cover Letter Examples That Got Something Right

7 Cover Letter Examples That Got Something Right

Let’s face it: A job search is, typically, anything but fun.
It’s almost as if it carries its own five stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining — “I promise to never complain about work again, if I can find a new job!”
That’s often followed by depression, and the idea that one is simply just unhireable. Then, there’s acceptance: “This is awful, but I have to keep trying, anyway.”
But we have good news. It is possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process. The magic, it turns out, could be in your cover letter.
It may be true that only 26% of recruiters have deemed cover letters important, but that doesn't mean yours has to contribute to that statistic. In fact, it might be that cover letters are deemed insignificant because so few of them stand out. Here's a..

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What is Public Relations? The Definition of PR in 100 Words or Less

What is Public Relations? The Definition of PR in 100 Words or Less

What is PR? Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility.
There’s an old saying: “Advertising is what you pay for; publicity is what you pray for.”
Public relations isn’t an easy profession to define. In fact, in 2012, the Public Relations Society of America (PRSA) accepted a few thousand submissions before finally agreeing on a definition:
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
After reading PRSA’s definition, you might still have questions about PR: how can an organization take its beneficial relationship to the public and turn it into good press? Are you really “praying” for something, like the old sayi..

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Marketing Lessons Learned from 16 Years of Building Moz – Whiteboard Friday

Marketing Lessons Learned from 16 Years of Building Moz - Whiteboard Friday

Posted by randfish
The lessons Rand has learned from building and growing Moz are almost old enough to drive. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today's edition of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years.
Back in February, I left the company full-time. I'm still the Chairman of the Board and contribute in some ways, including an occasional Whiteboard Friday here and there. But what I wanted to do as part of this book that I've written, that's just coming out April 24th, Lost and Founder, is talk about some of the elements ..

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Here’s the Information You’re Probably Giving Social Media Networks, and How They Protect It

Here's the Information You're Probably Giving Social Media Networks, and How They Protect It

People have questions about the security of our digital data.
That ranges broadly, whether it's passwords, online banking information, or what we do on social media. And more than ever, people are asking, “How is my information protected?”
In order to understand that, it seems, it's important to first take a closer look at the information users might provide to social networks in the first place. That's been a topic of growing interest in the wake of the Facebook Cambridge Analytica revelation, and new details, questions, and announcements that have since emerged.
To help make sense of it — and not just when it comes to Facebook, but also how these things work on networks like Twitter and LinkedIn — Varonis created an infographic to break down the type of information users typically provide to these social media platforms, and what each one had already been doing to keep data secure.
Some things have changed in a very short period of time. Facebook, for instance, h..

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How to Use VLOOKUP in Excel 2013 and 2016 [Video Tutorial Included]

How to Use VLOOKUP in Excel 2013 and 2016 [Video Tutorial Included]

This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here.
I know, I know … “VLOOKUP function” sounds like the geekiest, most complicated thing ever.
But trust me: as was the case with pivot tables, Microsoft Excel's VLOOKUP function is easier to use than you think. What’s more, it is incredibly powerful, and is definitely something you want to have in your arsenal of analytical weapons.
So, what does VLOOKUP do, exactly? Here’s the simple explanation: The VLOOKUP function searches for a specific value in your data, and once it identifies that value, it can find — and display — some other piece of information that’s associated with that value.
VLOOKUP Example You could use the VLOOKUP formula to transfer revenue data from a separate spreadsheet and match it with the appropriate customer based on a common identifier like customer ID o..

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Unriddled: Apple Keeps Coming for Google News, a Live Video Push for Twitter, and More Tech News You Need

Unriddled: Apple Keeps Coming for Google News, a Live Video Push for Twitter, and More Tech News You Need

Welcome to Wednesday, and the latest edition of “Unriddled”: the HubSpot Marketing Blog's mid-week digest of the tech news you need to know.
Sorry we missed you last week — we were in Washington, D.C. for Mark Zuckerberg's congressional hearings. (Feel like catching up? Check out our coverage here.)
This week, we continue to wade through the very crowded pool of tech news items to help you decrypt what's happening in this vast, often complex sector. And believe it or not: Once again, it's not all about Facebook this week.
It's our Wednesday tech news roundup, and we're breaking it down.
Unriddled: The Tech News You Need 1. Apple Could Be Launching a Subscription News Service Less than a month after Google announced its “Subscribe With Google” service for news publishers, Bloomberg is reporting that Apple could be launching its own subscription news service.
The story follows Apple's March acquisition of Texture: a digital magazine app through wh..

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Enterprise Local SEO is Different: A Checklist, a Mindset

Enterprise Local SEO is Different: A Checklist, a Mindset

Posted by MiriamEllis

Image credit: Abraham Williams
If you’re marketing big brands with hundreds or thousands of locations, are you certain you’re getting model-appropriate local SEO information from your favorite industry sources?
Is your enterprise checking off not just technical basics, but hyperlocalized research to strengthen its entrance into new markets?
Before I started working for Moz in in 2010, the bulk of my local SEO experience had been with small-to-medium business models. Naturally, the advice I was able to offer back then was limited by the scope of my work. But then came Moz Local, and the opportunity to learn more about the more complex needs of valued enterprise customers like Crate & Barrel with more than 170 locations, PAPYRUS with 400, or Bridgestone Corporation with 2000+.
Now, when I’m thumbing through industry tips and tactics, I’m better able to identify when a recommended practice is stemming from an SMB mindset and falling short of enterprise realities..

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Mark Zuckerberg Left 43 Questions Unanswered Last Week. Here’s What Facebook Has Since Told the Public.

Mark Zuckerberg Left 43 Questions Unanswered Last Week. Here's What Facebook Has Since Told the Public.

In the midst and aftermath of last week's Congressional hearings with Mark Zuckerberg, people have been questioning the preparedness of those involved.
Was Mark Zuckerberg well-equipped to answer lawmaker questions? And were Senators and Representatives alike prepared to ask the right ones?
One thing is for sure: There were several questions that Zuckerberg couldn't answer in the hearing room, which he promised lawmakers either he or his team would respond to at a later time. According to Wired, there were 43 of these items in total, which reporter Brian Barrett compiled here.
In the days since the hearings, Zuckerberg and his fellow executives at Facebook have been fairly mum, with the exception of a “Hard Questions” post written by Product Management Director David Baser on the ways and degree to which Facebook collects data on user behavior off the network.
Some questions around that topic did arise last week from Senator Roger Wicker and Representative Jerry McNerney..

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How to Use Instagram Like a Beauty Brand

How to Use Instagram Like a Beauty Brand

Posted by zeehj
Does your brand’s activity on its social accounts impact its search rankings? Maybe. Maybe not. But does it matter anyway?
I shouldn’t have to convince you that investing in a social media for your company is worth it; even in light of Facebook’s recent data breach, we are so reliant upon our social profiles for real human interaction that leaving them is not a real option. In fact, the below statistics from Pew Research Center’s 2018 Social Media Use Survey indicate that we’re not going to give up our social media profiles any time soon.

Humans are social creatures. It makes sense that we love being on social networking sites. We crave interaction with fellow humans. We’re also highly likely to trust the recommendations of our friends and family (Nielsen) and those recommendations often influence our purchasing decisions. We ask our loved ones for advice on where to put our dollars in myriad ways, all at different price points:
What coffee shop do you like to go ..

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The Best Editing Apps for Photos

The Best Editing Apps for Photos

By now, it's clear that creating great visual content is critical for marketers — and that's especially true on social media.
As of 2017, Instagram has doubled its monthly active user base in the last two years, which means a lot more people are viewing and sharing photos in 2018. Plus, visual content is 40X more likely to get shared on social media than other types.
In other words, people like to be shown, not told — and in turn, they share.
For that reason, it's important for marketers to know how to create compelling photos for their business' social networks and blogs. And while it can be worth putting the investment of time and money into photo editing software on your computer, many of us are exclusively using our phones to take pictures and could stand to edit them without uploading them to a desktop. That's especially true when you're posting in real time, like at an event. Luckily, there are numerous great inexpensive and free photo editing a..

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