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7 Cover Letter Examples That Got Something Right

7 Cover Letter Examples That Got Something Right

Let’s face it: A job search is, typically, anything but fun.
It’s almost as if it carries its own five stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining — “I promise to never complain about work again, if I can find a new job!”
That’s often followed by depression, and the idea that one is simply just unhireable. Then, there’s acceptance: “This is awful, but I have to keep trying, anyway.”
But we have good news. It is possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process. The magic, it turns out, could be in your cover letter.
It may be true that only 26% of recruiters have deemed cover letters important, but that doesn't mean yours has to contribute to that statistic. In fact, it might be that cover letters are deemed insignificant because so few of them stand out. Here's a..

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What is Public Relations? The Definition of PR in 100 Words or Less

What is Public Relations? The Definition of PR in 100 Words or Less

What is PR? Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility.
There’s an old saying: “Advertising is what you pay for; publicity is what you pray for.”
Public relations isn’t an easy profession to define. In fact, in 2012, the Public Relations Society of America (PRSA) accepted a few thousand submissions before finally agreeing on a definition:
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
After reading PRSA’s definition, you might still have questions about PR: how can an organization take its beneficial relationship to the public and turn it into good press? Are you really “praying” for something, like the old sayi..

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Here’s the Information You’re Probably Giving Social Media Networks, and How They Protect It

Here's the Information You're Probably Giving Social Media Networks, and How They Protect It

People have questions about the security of our digital data.
That ranges broadly, whether it's passwords, online banking information, or what we do on social media. And more than ever, people are asking, “How is my information protected?”
In order to understand that, it seems, it's important to first take a closer look at the information users might provide to social networks in the first place. That's been a topic of growing interest in the wake of the Facebook Cambridge Analytica revelation, and new details, questions, and announcements that have since emerged.
To help make sense of it — and not just when it comes to Facebook, but also how these things work on networks like Twitter and LinkedIn — Varonis created an infographic to break down the type of information users typically provide to these social media platforms, and what each one had already been doing to keep data secure.
Some things have changed in a very short period of time. Facebook, for instance, h..

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How to Use VLOOKUP in Excel 2013 and 2016 [Video Tutorial Included]

How to Use VLOOKUP in Excel 2013 and 2016 [Video Tutorial Included]

This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here.
I know, I know … “VLOOKUP function” sounds like the geekiest, most complicated thing ever.
But trust me: as was the case with pivot tables, Microsoft Excel's VLOOKUP function is easier to use than you think. What’s more, it is incredibly powerful, and is definitely something you want to have in your arsenal of analytical weapons.
So, what does VLOOKUP do, exactly? Here’s the simple explanation: The VLOOKUP function searches for a specific value in your data, and once it identifies that value, it can find — and display — some other piece of information that’s associated with that value.
VLOOKUP Example You could use the VLOOKUP formula to transfer revenue data from a separate spreadsheet and match it with the appropriate customer based on a common identifier like customer ID o..

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Unriddled: Apple Keeps Coming for Google News, a Live Video Push for Twitter, and More Tech News You Need

Unriddled: Apple Keeps Coming for Google News, a Live Video Push for Twitter, and More Tech News You Need

Welcome to Wednesday, and the latest edition of “Unriddled”: the HubSpot Marketing Blog's mid-week digest of the tech news you need to know.
Sorry we missed you last week — we were in Washington, D.C. for Mark Zuckerberg's congressional hearings. (Feel like catching up? Check out our coverage here.)
This week, we continue to wade through the very crowded pool of tech news items to help you decrypt what's happening in this vast, often complex sector. And believe it or not: Once again, it's not all about Facebook this week.
It's our Wednesday tech news roundup, and we're breaking it down.
Unriddled: The Tech News You Need 1. Apple Could Be Launching a Subscription News Service Less than a month after Google announced its “Subscribe With Google” service for news publishers, Bloomberg is reporting that Apple could be launching its own subscription news service.
The story follows Apple's March acquisition of Texture: a digital magazine app through wh..

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Mark Zuckerberg Left 43 Questions Unanswered Last Week. Here’s What Facebook Has Since Told the Public.

Mark Zuckerberg Left 43 Questions Unanswered Last Week. Here's What Facebook Has Since Told the Public.

In the midst and aftermath of last week's Congressional hearings with Mark Zuckerberg, people have been questioning the preparedness of those involved.
Was Mark Zuckerberg well-equipped to answer lawmaker questions? And were Senators and Representatives alike prepared to ask the right ones?
One thing is for sure: There were several questions that Zuckerberg couldn't answer in the hearing room, which he promised lawmakers either he or his team would respond to at a later time. According to Wired, there were 43 of these items in total, which reporter Brian Barrett compiled here.
In the days since the hearings, Zuckerberg and his fellow executives at Facebook have been fairly mum, with the exception of a “Hard Questions” post written by Product Management Director David Baser on the ways and degree to which Facebook collects data on user behavior off the network.
Some questions around that topic did arise last week from Senator Roger Wicker and Representative Jerry McNerney..

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The Best Editing Apps for Photos

The Best Editing Apps for Photos

By now, it's clear that creating great visual content is critical for marketers — and that's especially true on social media.
As of 2017, Instagram has doubled its monthly active user base in the last two years, which means a lot more people are viewing and sharing photos in 2018. Plus, visual content is 40X more likely to get shared on social media than other types.
In other words, people like to be shown, not told — and in turn, they share.
For that reason, it's important for marketers to know how to create compelling photos for their business' social networks and blogs. And while it can be worth putting the investment of time and money into photo editing software on your computer, many of us are exclusively using our phones to take pictures and could stand to edit them without uploading them to a desktop. That's especially true when you're posting in real time, like at an event. Luckily, there are numerous great inexpensive and free photo editing a..

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How to Edit a PDF [Easy Guide]

How to Edit a PDF [Easy Guide]

If you regularly send PDF files over the internet, the guide below will make your life a lot easier.
PDF, short for portable document format, is a type of digital file that allows you to send content that is readable by other users regardless of what software they use to view the file. And in order for PDFs to adapt to various viewing platforms, the file's text and images can't easily be modified once packaged into a PDF.
But it's not impossible.
Whether you use a Mac or Windows computer, there are tools available to you for editing the text and graphics within a document that has already been converted into a PDF. You can even do this online, as well as convert PDFs back into Microsoft Word documents to edit your content in its original, editable format.
Here are five ways to edit a PDF using Adobe Acrobat, or one of several online editing tools available to you today, on a Mac or Windows computer.
How to Edit a PDF Open Adobe Acrobat. In the top navigation, select..

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Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever

Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever

Direct-to-consumer companies cater to people’s desire for simplicity. They eliminate the hassle of researching brands and choosing from hundreds of options, making shopping practically effortless. D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience.
For consumers, the easy buying process is typically the distinguishing factor when choosing D2C over a traditional shop.
Take a look at this customer review for D2C mattress company, Casper. Despite this customer’s dissatisfaction with his mattress, he still gave the company five stars:
Ultimately, Casper’s efficient delivery process and adept customer service impressed the consumer so much that he gave the company five stars — even though the product didn’t work out for him. This “painless experience” he describes, which is especially attainable for D2C businesses, is ult..

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What is a Facebook Pixel? [Easy Guide]

What is a Facebook Pixel? [Easy Guide]

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. He announced the social media giant will overhaul its algorithm once again to give users more opportunities to engage with their friends and family — Facebook’s original purpose — and less with brands, flattening their organic reach more than ever before.
The social network’s algorithm update will move tectonic plates in the Facebook marketing world. And to sustain engagement on the platform, brands will have to create Facebook groups, prioritize live video, and spend more money on Facebook ads.
Marketers will encounter a steep learning curve and high barriers to success when they first start creating Facebook groups and more live videos because these tactics are still relatively new to the digital marketing community. But they’ll see much better, faster results when they increase their Facebook advertisement budget. The platform has always offered the best social advertising t..

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