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5 Social Media Trends to Expect in 2018

5 Social Media Trends to Expect in 2018

It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolutions.
And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2018.
But before you finalize your social media strategy for the year, it’s important to look at what’s ahead to ensure that you're allocating your time and efforts appropriately.
In this blog post, we’ll dive into what we think social media managers should expect in 2018, and how to plan for these changes.
5 Trends That Will Change Social Media in 2018 Live video content will only continue to grow. Messaging apps will become a critical communication method. Virtual reality will find its way into more and more marketing experiences. More channels will make it difficult to monetize (and therefore, weaponize) content. Voice search and AI will change the way users discover brands and content. 1. Live video content will only continue to grow. Earlier this ..

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10 Logo Design Trends to Watch for in 2018 [Infographic]

10 Logo Design Trends to Watch for in 2018 [Infographic]

We demand a lot from logos.
They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends.
It's a lot to ask of a single symbol. As any designer will surely tell you, designing a logo that meets these varied expectations is no easy task.
To help you prepare for the new year, Logaster created the infographic below detailing their predictions for the most influential logo design trends of 2018. Keep an eye out for these design approaches in the coming year:

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5 Creative Strategies to Stay Inspired to Write All Year [Infographic]

5 Creative Strategies to Stay Inspired to Write All Year [Infographic]

If there's one thing we know about inspiration, it's that it's not very good at giving advance notice of anything.
It crops up at the most inopportune time — like when you're without a pen or a device to otherwise record a brilliant idea.
And other times, when you need it the most — it's nowhere to be found.
It also has its very own version of low seasons, when writers are left without special events or holidays to stimulate creativity. Now that the holidays are behind us, for example, many of us are feeling deprived of prolific cheer?
But as it turns out, these claims are little more than excuses. Inspiration, it turns out, can be sought any time, anywhere.
One of our very favorite infographic artists, Henneke Duistermaat, knows this to be true — and thus compiled her thoughts on the matter in the captivating visual below.
Have a look, and discover how you can find the inspiration to write and blog — with consistency — all year.

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YouTube Just Made It Harder to Monetize Videos: Here’s Why

YouTube Just Made It Harder to Monetize Videos: Here’s Why

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform.
Here's what we know so far — and how marketers can prepare.

What YouTube’s New Partner Program Requirements Mean for Marketers Changes to the YouTube Partner Program Beginning February 20 of this year — 30 days from now — Creators must have accrued 4,000 hours of watch time over the past year, in addition to 1,000 channel subscribers, the official statement explained. Compare that to previous eligibility requirements of only 10,000 lifetime views, as of last April.
Creators who do not currently meet those requirements have the next 30 days to reach those numbers. Otherwise, YouTube says, they will no longer be eligible for monetization, effective February 20.
However, even if Creators do meet that deadline, there doesn't appear to be any guarantee that they will be eligi..

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How to Handle Negative Emotions at Work [Infographic]

How to Handle Negative Emotions at Work [Infographic]

There's a popular phrase that I've heard quite a bit throughout life: “Don't get mad. Get even.”
Sure, that makes sense — if you're a character on a major soap opera or teen drama. But at the workplace, this kind of sentiment can be harmful.
Anger, however — now that, surprisingly, can actually benefit you and your colleagues in the workplace. But only when it's handled correctly.
No matter how much you love your job, chances are, you experience some semblance of negative thoughts and emotions. That's part of the challenge, right? And without a challenge, well, what a bore that would be.
But what's the right way to handle these less-than-positive sentiments?
QuickQuid put together the helpful infographic below to answer just that question. Have a look, and bookmark this post for the next time you find yourself experiencing these thoughts and emotions at work.

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Use Design Thinking to Solve Your Toughest Marketing Challenges

Use Design Thinking to Solve Your Toughest Marketing Challenges

Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers' true desires. Yet marketing teams still tend to prioritize gut instincts over insights. When faced with a big challenge or new initiative, we often rely on past experiences and existing knowledge to determine future actions.
In other words, we do what we think we should do.
I've seen groups of intelligent people play a guessing game, shooting from the hip while trying to figure out what will move the dial. They devote their department’s time and resources to a hunch, following it through for months on end — only to realize they were spinning their wheels the whole time.
While some marketing best practices prove to work time and again, we must also meet the unique needs of specific customers in order to drive significant business value. Professing to intuitively know those specifics is shortsighted; only once we go out and try to understand the challenges of our targe..

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Here Are the Top Marketing Design Trends for 2018 [Infographic]

Here Are the Top Marketing Design Trends for 2018 [Infographic]

Shutterstock — a familiar name to many creative professionals — released its 2018 Creative Trends Report today, shedding light on the design trends marketers need to know about this year.
The report is the result of synthesizing and analyzing the billions of searches for visual content on Shutterstock’s collection — which boasts over 170 million images. Based on those searches, Shutterstock determined which design concepts are most likely to influence creative marketing and design this year, from pop culture to emerging trends.
This is the seventh year Shutterstock has released a Creative Trends Report, and this year, there's a common, underlying science-fiction-esque theme — at least when it comes to the top three trends, named to be “fantasy,” “new minimalism,” and “space.”
Intrigued? Check out the full report, which — how fitting — has been visually represented by the infographic below.
The Top Marketing Design Trends and Themes for 2018 Fantasy New Minimalism Space N..

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How to Write Copy People Notice, Read, and Trust: Lessons from “The World’s Best Copywriter”

How to Write Copy People Notice, Read, and Trust: Lessons from "The World’s Best Copywriter"

The phone rang a couple times before he picked up.
“Hello?”
“Hi,” I said. “Is this Pat Corpora?”
“Yes, it is.”
“It’s Eddie Shleyner,” I said. Silence. “I sent you a message on LinkedIn … about the Sampler. You replied with your number … told me to call.”
In 1995, Pat published The Doctor’s Vest-Pocket Sampler of Natural Remedies, a piece of direct response mail designed to sell a bigger, more complete book called New Choices in Natural Healing.
In other words, the free “sampler” book was designed to garner the attention, engagement, and trust necessary to sell prospect’s on the real product, the money-maker.
“Oh!” he said. “Hi, Eddie.” He sounded enthused. I could tell he was a nice guy. “How can I help?”
“Well,” I said. “I’m sure you know, the Sampler is famous.”
Pat smirked. “Okay.”
“At least it is among copywriters,” I said. “That’s why I’m calling: I’m writing an article about the Sampler — because it’s a master class in written persuasion — and I want to make sure I ge..

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15 Web Design Trends to Watch in 2018

15 Web Design Trends to Watch in 2018

What Are Current Website Trends? Bold Typography Cinemagraphs Brutalism Saturated Gradients Vivid Layers of Color Text-Only Illustration Ultra-Minimalism Duotone Mixing Horizontal and Vertical Text Geometric Shapes and Patterns Serif Fonts Overlapping Text and Images Organic Shapes Hand-Drawn Fonts The landscape of web design is constantly evolving.
Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue.
To help you prepare for wherever the web design tide takes us in 2018, we've put together a list of 15 trends to keep a close eye on. Check them out below, and get inspired to tackle your web design projects this year with style.
15 Web Design Trends to Watch in 2018 1. Bold Typography More and more companies are turning to big, bold typography to anchor their homepages. This style works best when the rest of the page is kept minimal and clean, like this example f..

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Is This The End of Email Marketing? How to Survive the GDPR Regulations [Video]

Disclaimer: This video is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.
In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding.

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JumpArt Media customizes marketing and media plans to fit the needs and goals of our clients. We use monthly ROI reporting to continually make improvements and track each campaign.