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How HubSpot Uses Blogging to Rank #1 on Google

How HubSpot Uses Blogging to Rank #1 on Google

People are hungry for immediate answers.
Luckily, it has never been easier to find the information you’re seeking via search.
A lot of marketers want to know: how does HubSpot optimize for search? I talked to our blogging team to find out, and put together a series of insider tips we're eager to share with you. Check out the tactics below, and start maximizing organic traffic to your own blog.

How to Rank #1 on Google 1. Embrace Complex Clusters Search algorithms are ever-evolving, and in 2018 they are as smart as ever. Search engines are now capable of recognizing connections across search queries.
This has big implications for marketers. Gone are the days when the searcher typed in simple keywords. Searches today are complex, putting the heavy lifting back on Google and other search engines to connect the dots.
For example, if you type “movie about doctor clown” into Google the first result will be the movie Patch Adams, despite the fact that there is no overlap in the se..

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Facebook Has Launched Its Political Ad Archive

Facebook Has Launched Its Political Ad Archive

Facebook today unveiled the publicly searchable archive of political ads it said it would develop in April.
The launch comes alongside new labeling requirements for all election- and issue-based ads, which includes a disclosure of who paid for them.
The History of These Changes These latest developments come after months of efforts by Facebook to emphasize its focus on election transparency — particularly after revelations were made that the platform was weaponized by foreign actors to spread misinformation and influence the 2016 U.S. presidential election.
Earlier this month, the U.S. House Permanent Select Committee on Intelligence (HPSCI) Minority released roughly 3,400 of these ads, which ran on Facebook and Instagram leading up to the 2016 elections.
They were purchased by the Russian-based Internet Research Agency (IRA), and ran between Q2 2015 and Q3 2017.
Anyone wishing to run a political or issue-based ad must also go through an authorization process that requires submit..

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GDPR and the Right Side of History

Brian Halligan sent this note to all HubSpot employees this morning:
Yesterday, I got three emails from vendors asking me if it is okay that they keep sending me emails. I imagine you got a few as well. The irony is hard to miss.
Rather than making a sarcastic joke, though, I actually welcome these notifications. These companies are trying to get on the right side of history, complying with GDPR, the General Data Protection Regulation enacted by the European Union, which goes into effect today.
History has a way of catching up on you. Auto manufacturers fought government mandates in the 1960s to add seat belts as standard features, arguing that it would raise costs, give consumers the impression that cars are dangerous, and that safety was not a selling point with customers.
Before seat belts were a requirement, some forward thinking car companies had already made them standard features. By getting ahead of that trend, they were years ahead in making safety part of their differenti..

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How Do You Set Smart SEO Goals for Your Team/Agency/Project? – Whiteboard Friday

How Do You Set Smart SEO Goals for Your Team/Agency/Project? - Whiteboard Friday

Posted by randfish
Are you sure that your current SEO goals are the best fit for your organization? It's incredibly important that they tie into both your company goals and your marketing goals, as well as provide specific, measurable metrics you can work to improve. In this edition of Whiteboard Friday, Rand outlines how to set the right SEO goals for your team and shares two examples of how different businesses might go about doing just that.

Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about SEO goals, how to set smart ones, how to measure your progress against them, how to amplify those goals to the rest of your organization so that people really buy in to SEO.
This is a big challenge. So many folks that I've talked to in the field have basically said, “I'm not sure exactly how to set goals for our SEO team ..

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The Beginner’s Guide to Google Tag Manager

The Beginner's Guide to Google Tag Manager

Collecting data using tools like Google Analytics is critical for expanding your business’s online reach, converting leads into customers, and optimizing a digital marketing strategy to create stronger relationships with your audience.
However, collecting data is easier said than done. Google Analytics and other similar analytics tools aid the process, but they work more effectively with the addition of tags.
Tags, in a general sense, are bits of code you embed in your website’s javascript or HTML to extract certain information.
For marketers, necessary tag information typically includes how long users visit a page on your site, form submissions, how they arrived on your site, which links they clicked, or even what products they removed from their shopping cart.
Each tag tracks something different. For instance, you might create a tag just to see how many people fill out the form on your “Contact Us” page. That tag can then send more precise information to Google Analytics, or AdWo..

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GDPR: What it Means for Google Analytics & Online Marketing

GDPR: What it Means for Google Analytics & Online Marketing

Posted by Angela_Petteys
If you’ve been on the Internet at all in the past few months, you’ve probably seen plenty of notices about privacy policy updates from one service or another. As a marketer, a few of those notices have most likely come from Google.
With the General Data Privacy Regulation (GDPR) set to go into effect on May 25th, 2018, many Internet services have been scrambling to get in compliance with the new standards — and Google is no exception. Given the nature of the services Google provides to marketers, GDPR absolutely made some significant changes in how they conduct business. And, in turn, some marketers may have to take steps to make sure their use of Google Analytics is allowable under the new rules. But a lot of marketers aren’t entirely sure what exactly GDPR is, what it means for their jobs, and what they need to do to follow the rules.
What is GDPR?GDPR is a very broad reform that gives citizens who live in the European Economic Area (EEA) and Switzerland mo..

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17 of the Best Brands on Instagram Right Now

17 of the Best Brands on Instagram Right Now

Contrary to what your friends' photos suggest, Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has a whopping 700 million active monthly users as of September 2017 — the last 100 million of which joined in the prior five months.
In a world where visual content remains a crucial part of any business' marketing strategy, Instagram marketing presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.
Although they're few and far between, there are some brands out there — in every industry, and with every type of target customer — who are doing really, really well on Instagram.

Ready to get inspired? Check out this list of brands that are thriving on Instagram right now, and what about their posts sets them apart. For each of these brands, we've included examples of their best posts. For s..

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The MozCon 2018 Final Agenda

The MozCon 2018 Final Agenda

Posted by Trevor-Klein
MozCon 2018 is just around the corner — just over six weeks away, on July 9-11 in Seattle — and we're excited to share the final agenda with you today. There are some familiar faces, and some who'll be on the MozCon stage for the first time, with topics ranging from the evolution of searcher intent to the increasing importance of local SEO, and from navigating bureaucracy for buy-in to cutting the noise out of your reporting.
We're also thrilled to announce this year's winning pitches for our six MozCon Community Speaker slots! If you're not familiar, each year we hold several shorter speaking slots, asking you all to submit your best pitches for what you'd like to teach everyone at MozCon. The winners — all members of the Moz Community — are invited to the conference alongside all our other speakers, and are always some of the most impressive folks on the stage. Check out the details of their talks below, and congratulations to thi..

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How to Make Quotes for Instagram: 9 Apps to Try This Year

How to Make Quotes for Instagram: 9 Apps to Try This Year

When you come across a beautiful sight — be it a beach, a mountain, or your pet's face — sometimes, it inspires you to think bigger about what certain sights and experiences mean.
For those moments, you might consider posting a photo on Instagram with an equally inspiring quote as the caption. But you could take it even further — and save characters — by posting the photo with the quote.
You've likely seen quotes on Instagram posts before, but you may never have created one for your brand's account. Here's a recent Instagram quote we shared here at HubSpot:
A post shared by HubSpot (@hubspot) on Feb 21, 2018 at 9:01am PST
See what we mean?
Posting quote images on Instagram can diversify your content on the platform and humanize your brand a little, too. Everyone could use a motivational quote during a busy Monday morning or a slow Tuesday afternoon, so try out an Instagram quote for your next post with the help of these free apps.

9 Instagram Text Apps to..

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Backlink Blindspots: The State of Robots.txt

Backlink Blindspots: The State of Robots.txt

Posted by rjonesx.
Here at Moz we have committed to making Link Explorer as similar to Google as possible, specifically in the way we crawl the web. I have discussed in previous articles some metrics we use to ascertain that performance, but today I wanted to spend a little bit of time talking about the impact of robots.txt and crawling the web.
Most of you are familiar with robots.txt as the method by which webmasters can direct Google and other bots to visit only certain pages on the site. Webmasters can be selective, allowing certain bots to visit some pages while denying other bots access to the same. This presents a problem for companies like Moz, Majestic, and Ahrefs: we try to crawl the web like Google, but certain websites deny access to our bots while allowing that access to Googlebot. So, why exactly does this matter?
Why does it matter?
As we crawl the web, if a bot encounters a robots.txt file, they're blocked from crawling specific content. We can see the link..

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