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How to Troubleshoot Local Ranking Failures [Updated for 2018]

How to Troubleshoot Local Ranking Failures [Updated for 2018]

Posted by MiriamEllis
I love a mystery… especially a local search ranking mystery I can solve for someone.
Now, the truth is, some ranking puzzles are so complex, they can only be solved by a formal competitive audit. But there are many others that can be cleared up by spending 15 minutes or less going through an organized 10-point checklist of the commonest problems that can cause a business to rank lower than the owner thinks it should. By zipping through the following checklist, there’s a good chance you’ll be able to find one or more obvious “whodunits” contributing to poor Google local pack visibility for a given search.
Since I wrote the original version of this post in 2014, so much has changed. Branding, tools, tactics — things are really different in 2018. Definitely time for a complete overhaul, with the goal of making you a super sleuth for your forum friends, clients, agency teammates, or executive superiors.
Let’s emulate the Stratemeyer Syndicate, which earned lasting ..

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The Introvert’s Guide to Nailing a Job Interview [Infographic]

The Introvert's Guide to Nailing a Job Interview [Infographic]

When people see the word “introvert,” they often think of qualities that don't actually describe introverted people at all.
“Shy.” “Quiet.” Even “antisocial.”
But how we have grown to think of introverts has strayed far from realities. In fact, according to Dictionary.com, is “a person characterized by concern primarily with his or her own thoughts and feelings.”
That's doesn't mean that introverts are shy or antisocial — it means they're introspective individuals who can still be outgoing. They just don't crave being around other people, speaking and presenting, all the time.
But the former impression might make one think that something like a job interview, for example, is particularly tricky for an introvert. That isn't necessarily the case, however. Sure, it might require more energy — but there are certain qualities of introversion that might actually help them excel at job interviews.
CashNetUSA has outlined these ideas in the infographic belo..

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Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO

Posted by rMaynes1
The implementation of a solid SEO strategy often gets put on the back burner — behind website redesigns, behind client work, behind almost everything — and even when it is taken seriously, you have to fight for every resource for implementation. SEO must be a priority. However, convincing the company executives to prioritize it and allocate budget to SEO initiatives can feel like scaling a mountain.
Sound familiar?
Convincing company executives that SEO is one of the most critical elements of a holistic digital marketing strategy to increase website traffic (and therefore customers, sales, and revenue) won’t be easy, but these steps can increase the chances of your program being taken seriously, and getting the budget needed to make it a success.
Before you start: Put yourself in the shoes of the C-Suite and be ready to answer their questions.
While it’s no doubt frustrating that your executives don’t understand the importance of SEO, put yourself in their shoes ..

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Data Is Cooler Than You Think. Here’s What Marketers Need to Know About It Today.

Data Is Cooler Than You Think. Here's What Marketers Need to Know About It Today.

It's my third day here at CES, and today marks the opening of the 2018 event to the public. Last night marked the end of the event's two major media days, which concluded with a keynote from Intel.
To say the least, it was … interesting.
The keynote was titled “How Data Is Shaping Innovation of the Future,” and advertised as a deep dive into how data is necessary — and profoundly powerful — to continue the growth and innovation of AI.
But it took a while to actually get to the meat of the event. Things kicked off with a performance from what was labeled a “data-only band” called the Algorithm & Blues, which I can only describe as a very bizarre, well-funded production of air-guitar and drumming. And apparently, I wasn't alone in that impression.
Somebody thought this was a good idea… pic.twitter.com/OyzYTz0Ygn
— Frederic Lardinois (@fredericl) January 9, 2018 But after roughly 20 minutes of this bizarre performance, Intel CEO Brian Krzanich took the stage and ..

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At #CES2018, Lessons Emerge on Brand Loyalty and a Connected Ecosystem

At #CES2018, Lessons Emerge on Brand Loyalty and a Connected Ecosystem

Today marks the second Media Day of CES 2018, and to kick things off, LG debuted a number of new technologies at this morning's press conference.
As one might expect, the announcements leaned quite heavily toward Smart Home, with LG's ecosystem boasting a suite of abilities — many of them AI-powered. There's the “Smart Service” feature, for instance: the technology that detects potential problems with appliances (like your washer or dryer) and proactively notifies the service center, often fixing the issue before the user even knows there is one.

It was reminiscent, for me, of many of the announcements made in October at the Samsung Developer Conference — the idea of a unified ecosystem (LG's is called ThinQ) that's powered by machine learning solutions, all on an open platform. One of the differentiating factors announced today, for example, is LG's connectivity among home, car, and office: the type of technology that allows, for example, your refrig..

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How to Get Paid Without Spending a Dime [Free Invoice Template Generator]

How to Get Paid Without Spending a Dime [Free Invoice Template Generator]

As marketers, we think a lot about what it means to deliver a consistent, on-brand experience across all of our different channels.
We recognize the importance of this unification, as it helps to improve brand recognition, foster loyalty, and improve the overall customer experience.
Not to mention, it forces us to establish a formalized process for creating and executing on each piece of marketing collateral.
However, when it comes to invoicing, many of these strategic efforts tend to drop off. Suddenly, we cast aside branding, scramble for an existing document we can clone, and get to itemizing.The result? A pile of mismatched invoices and a disconnected plan for getting paid on time.
Now fighting disorganization, especially when it comes to your business finances, can be both time-consuming and frustrating. That's why we created Invoice Template Generator — a free invoicing tool designed to save you time and resources in 2018.
Invoice Template Generator guides you through ..

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What is Deep Learning? Here’s Everything Marketers Need to Know

What is Deep Learning? Here's Everything Marketers Need to Know

The machines are here.
You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned?
In my opinion, we should be excited.
AI — especially “deep learning” technology — brings new opportunities and innovation in the way digital marketing, sales, and customer support are handled.
But what is deep learning? How does it work? And how can it be applied to marketing and sales in your company?
What Is Deep Learning? Deep learning is a discipline within AI that uses algorithms mimicking the human brain. Deep learning algorithms use neural networks to learn a certain task. Neural networks consist of interconnected neurons that process data in both the human brain and computers.
Neural Networks in Advertising Let’s assume we are an online car dealership, and we want to use real-time bidding (RTB) as a mechanism to buy ad space for our product on other websites — for retargeting purposes.
RTB is an automated p..

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SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings? – Whiteboard Friday

SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings? - Whiteboard Friday

Posted by randfish
In an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring. But there's danger in believing every correlation you read, and wisdom in looking at it with a critical eye. In this Whiteboard Friday, Rand covers the myths and realities of correlations, then shares a few smart ways to use and understand the data at hand.

Click on the whiteboard image above to open a high-resolution version in a new tab!
<span id=”selection-marker-1″ class=”redactor-selection-marker”></span>Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about SEO ranking factors and the challenge around understanding correlation, what correlation means when it comes to SEO factors.

So you have likely seen, over the course of your career in the SEO world, lots of studies like this. They're usually called..

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How HubSpot’s Pricing Page Redesign Increased MQL Conversions by 165% & Free Sign-Ups by 89%

How HubSpot's Pricing Page Redesign Increased MQL Conversions by 165% & Free Sign-Ups by 89%

A few months ago during INBOUND 2017, we launched a complete redesign of HubSpot's website pricing page. Not because it hadn't been redesigned in a few years (it hadn't), but because we saw a big conversion opportunity from a page that had a lot of untapped potential.
And boy, did it pay off. Not only did we increase the number of MQLs the page generated by 165%, but we also increased sign-ups for our free products by 89%.
It's no small feat to increase free product sign-ups while also increasing the number of people who raise their hand and say they want to talk to our sales team about our premium products. But I'm not really here to brag about numbers (though I'd be lying if I said I wasn't even a little bit proud). I'm here to talk about process.
A redesign of a website's pricing page is typically a huge undertaking that involves a lot of company stakeholders. For us, those stakeholders were web strategy (my team), product marketing, s..

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How to Create a YouTube Channel

How to Create a YouTube Channel

If you're reading this article, then I probably don't need to tell you that video content accounts for over 74% of all online traffic, or that over five billion YouTube videos are watched every single day. You're clever.
You already know that YouTube is an important content tool, and you're ready to start leveraging video for your own business.
This article will cover everything you need to know about creating a YouTube channel, so you can start uploading your own videos and growing your audience today.
How to Create a YouTube Channel Create a Google account (if you don't already have one). Optimize your channel with brand details. Customize your channel with visuals. Add videos and optimize them for search. 1. Create a Google account (if you don't already have one). To watch, share, create, and comment on YouTube content, you'll need a Google account.
If You Don't Already Have a Google Account Go to youtube.com and click “sign in” in the up..

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