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Google Confirms Chrome Usage Data Used to Measure Site Speed

Google Confirms Chrome Usage Data Used to Measure Site Speed

Posted by Tom-Anthony
During a discussion with Google’s John Mueller at SMX Munich in March, he told me an interesting bit of data about how Google evaluates site speed nowadays. It has gotten a bit of interest from people when I mentioned it at SearchLove San Diego the week after, so I followed up with John to clarify my understanding.
The short version is that Google is now using performance data aggregated from Chrome users who have opted in as a datapoint in the evaluation of site speed (and as a signal with regards to rankings). This is a positive move (IMHO) as it means we don’t need to treat optimizing site speed for Google as a separate task from optimizing for users.
Previously, it has not been clear how Google evaluates site speed, and it was generally believed to be measured by Googlebot during its visits — a belief enhanced by the presence of speed charts in Search Console. However, the onset of JavaScript-enabled crawling made it less clear what Google is doing — they ob..

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4 Key Questions We Have for Mark Zuckerberg

4 Key Questions We Have for Mark Zuckerberg

It's official: Mark Zuckerberg has landed in Washington.
As the Facebook CEO prepares to face back-to-back Congressional hearings this week, more information continues to flow from the company — from admitting guilt, to ongoing plans for how Facebook will better maintain user privacy.
Zuckerberg's appearance before lawmakers comes after revelations made in late March about political consulting firm Cambridge Analytica improperly obtaining and misusing Facebook personal user data.
Today, Facebook began issuing notifications to users whose information was jeopardized, which the company has said it conservatively estimates to have impacted 87 million people.
In fact, earlier today, the text of Mark Zuckerberg's official testimony for Wednesday's hearing with the House Energy and Commerce committee was released. The text reads somewhat like a synthesis of the apologies, statements, and plans of actions declared over the past three weeks.
How much this satisfies th..

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Your Biggest Office Space Productivity Killers and How to Avoid Them

Your Biggest Office Space Productivity Killers and How to Avoid Them

We found the number one productivity killer in the workplace, and contrary to what you might think, it isn’t social media, hallway gossip sessions, or Friday’s happy hour.
It’s your work space.
About 70 percent of U.S. offices use an open environment, including big Tech companies like Apple and Google. But just because Apple’s doing it doesn’t mean you should.
An open office is rumored to increase collaboration, encourage a good work culture, and decrease costs by accommodating more employees in less space. But in some situations, it can actually be less cost-effective than paying for private employee offices.
To explore how office space and office design affects employee productivity, Commercial Cafe conducted a nationwide survey of 2,107 U.S.-based, full-time employees from across industries.
Read on to find out the biggest dilemmas in open office spaces and how you can solve them without a major redesign.
Problem #1: Open Office Space Doesn't Always Increase Collaboration..

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A Quick Primer on Google’s Search Engine Results Page (SERP)

A Quick Primer on Google's Search Engine Results Page (SERP)

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results.
In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic result. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1.
Search engines are smarter today than ever before. A few years ago, a search for “pizza” would result in a predictable mixture of restaurant websites, directories, review sites like YELP, and blog posts about the top pizza places in Boston.
Today, here’s what you get when you search “pizza”:

As you can see, the SERP first displays an advertisement, a map with nearby pizza restaurants, and a card pulled from Wikipedia containing pizza’s nutritional information. This conten..

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The Pro Marketer’s Product Launch Checklist for 2018 – Whiteboard Friday

The Pro Marketer's Product Launch Checklist for 2018 - Whiteboard Friday

Posted by randfish
What goes into a truly exceptional product launch? To give your new product a feature the best chance at success, it's important to wrangle all the many moving pieces involved in pulling off a seamless marketing launch. From listing audience members and influencers to having the right success metrics to having a rollback plan, Rand shares his best advice in the form of an actionable checklist in this Whiteboard Friday. And make sure to check out the last item — it may be the best one to start with!

Click on the whiteboard image above to open a high-resolution version in a new tab!
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Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about crafting a professional marketer's product launch checklist for 2018.
So many of you are undoubtedly in the business of doing things around S..

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Even More Requirements for Facebook Advertisers

Even More Requirements for Facebook Advertisers

Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements.
Those promises came when it was first revealed in 2017 that the social media behemoth had been weaponized by foreign actors to spread misinformation and influence the 2016 U.S. presidential election. Since then, Facebook has made incremental changes to the way it ranks and provides context around content appearing in users' News Feeds.
In January, that was a shift in the algorithm to focus more on content from friends and family. But then, the Cambridge Analytica story broke — and since then, Facebook has swiftly instituted sweeping changes to its data, content, and privacy policies. The latest of those changes came today, when it announced that more changes would be made to the transparency of all ads on its site, and not just politic..

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17 Google Marketing Tools You Should Be Using

17 Google Marketing Tools You Should Be Using

How to Market on Google Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. Host your website's videos on YouTube, the largest video community in the world. You may have heard of this little thing called Google. You know, where 3.5 billion searches for information are made per day?
But Google is more than just a search engine. So much more.
In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer.

So, we decided to round up a list of the most essential Google marketing tools at your disposal so you can be sure your business is taking full advantage of all Google has to offer.
17 Helpful Google Marketing Tools for Business 1. Google My Business Want to get yourself some free advertising on Google? I kid you not — it's a real thing.
All you have to do is claim your Google..

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How to Make Effective, High-Quality Marketing Reports & Dashboards

How to Make Effective, High-Quality Marketing Reports & Dashboards

Posted by Dom-Woodman
My current obsession has been reporting. Everyone could benefit from paying more attention to it. Five years, countless ciders, and too many conferences into my career, I finally spent some time on it.

Bad reporting soaks up just as much time as pointless meetings. Analysts spend hours creating reports that no one will read, or making dashboards that never get looked it. Bad reporting means people either focus on the wrong goals, or they pick the right goals, but choose the wrong way to measure them. Either way, you end up in the same place.
So I thought I'd share what I’ve learned.
We’re going to split this into:
What is the goal of a report and a dashboard? (And how are they different?) Who is the data for? How to create a good dashboard How to create a good report How to create effective graphs Conclusion: What did we learn? (We’ll lean on SEO examples — we’re on Moz! — however, for those non-SEO folks, the principles are the same.)
What is the..

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7 Creative Content Ideas You’ll Want to Steal for Your Ecommerce Website

7 Creative Content Ideas You'll Want to Steal for Your Ecommerce Website

Big brands realize they need so much more than a picture and description to sell products. They're all about selling a lifestyle, and that means bigger, better content is needed to engage shoppers.
If you're not sure what that looks like, or how you can use creative content in your ecommerce website, we have seven spectacular examples for you from real ecommerce campaigns.
Ecommerce Content Ideas REI: Native How-To Content Target: User-Made Instagram Posts GoPro: User-Made Video Content Burberry: Musical Influencers Best Buy: Product Tutorials Lane Bryant: Video Models Woot.com: Entertaining Product Copy 1. REI: Expert Advice Content Idea: Native How-To Content Recreational Equipment Inc. (REI) is one of the most popular camping and outdoor sports retailers in North America. No, its lifestyle blog isn't the difference-maker for them — it's how the business natively builds this content into the shopping experience.
The company sorts its products by type of outing..

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The Guide to Local Sponsorship Marketing – The 2018 Edition

The Guide to Local Sponsorship Marketing - The 2018 Edition

Posted by Claudia0428
For most Moz readers, local marketing means content, reviews, AdWords, local listings, and of course citations. If you’re a larger brand, you might be doing outdoor, radio, print, and television advertising as well. Today we’re here to humbly submit that local sponsorships remain the most-overlooked and opportunity-rich channel, and they build real local connections for both large brands and small business alike.
This article is the second edition of the ZipSprout team’s guide to local sponsorships. We wrote the first edition in 2016 after a few months of securing local sponsorship campaigns for a handful of clients. Since then, we’ve tripled our client roster and we’ve worked with more than 8,000 local organizations, donating nearly $1,000,000 in local sponsorships to 1,300+ opportunities. Since then we’ve also learned how to build campaigns for local presence.
So we knew the guide was due for a reboot.
One of our most significant learnings of the past two yea..

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