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Archive for the Content Marketing Category

11 Surprising, Funny & Cool Google Easter Eggs

11 Surprising, Funny & Cool Google Easter Eggs

Sometimes, it seems like the internet is full of tedium — waiting for a page to load, juggling different passwords, and trying to find the perfect GIF image to describe your mood. But luckily, it's also full of really cool nuggets — specifically in Google products.
Thanks to the clever developers at Google — who make it their mission to put the fun back into our daily routines — there are numerous “Easter eggs” hidden across Google's suite of apps and tools that remind you how important the “human” side is to our favorite products.
Easter eggs are hidden gems, features, or moments of surprise buried within software and throughout the internet. They're designed to catch you off guard and make you smile — if you can find them.
But why would you hide these fun, delightful gems? And since Easter eggs typically don't add much functionally to the software or website, why bother taking the time to code them in?
A few years ago, HubSpot's VP of Marketing, Megh..

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Site Search: The Secret to Doubling Your Chances of On-Site Conversion

Site Search: The Secret to Doubling Your Chances of On-Site Conversion

You’ve spent weeks crafting your website, and it looks great.
At a glance, visitors can see exactly what your company sells, and what you stand for. You have a navigation at the top of the page that brings users to your pricing page, an ‘About Us’ page, and a blog. There are even clear CTAs that encourage visitors to get in touch with your sales team. You feel confident that this website is going to bring in a ton of new leads for your company.
But what happens when someone lands on your site with a very specific question about your product or service?
They click a few links in your navigation, but can’t find an answer. Frustrated, they go back to Google, land on your competitor’s site and find exactly what they are looking for.
That’s a big missed opportunity for your sales team to convert a site visitor into a customer. This visitor had a specific question they were looking to answer when they landed on your site, and the navigation you were previously so confident in didn’t get ..

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PICA Protocol: A Visualization Prescription for Impactful Data Storytelling – Whiteboard Friday

PICA Protocol: A Visualization Prescription for Impactful Data Storytelling - Whiteboard Friday

Posted by Lea-Pica
If you find your presentations are often met with a lukewarm reception, it's a sure sign it's time for you to invest in your data storytelling. By following a few smart rules, a structured approach to data visualization could make all the difference in how stakeholders receive and act upon your insights. In this edition of Whiteboard Friday, we're thrilled to welcome data viz expert Lea Pica to share her strategic methodology for creating highly effective charts.

Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHello, Moz fans. Welcome to another edition of Whiteboard Friday. I'm here to talk to you this week about a very hot topic in the digital marketing space. So my name is Lea Pica, and I am a data storytelling trainer, coach, speaker, blogger, and podcaster at LeaPica.com.
I want to tell you a little story. So as 12 years I spent as a digital analyst and SEM, I used to present insights..

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4 Things We Want to Know After Reading Mary Meeker’s 2018 Internet Trends Report

4 Things We Want to Know After Reading Mary Meeker's 2018 Internet Trends Report

Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield & Byers partner Mary Meeker, covering the year's most pivotal statistics and trends in the online realm.
The report, while citing key data points — growth in certain areas of internet use, online shopping trends, and indicators of the future of the workplace — is exhaustively comprehensive. Meeker leaves no stone unturned, identifying numerous pivotal areas where online user behavior is changing, and where investors, marketers, and others should take note.
The full presentation — which took place earlier this week at the 2018 annual Code Conference — can be viewed here.
And even though Meeker's report covers an impressive amount of ground, the information and insights it contains often end up raising additional questions. If the current is true of X, then what does the future look like for Y?
Here a..

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11 Tried-and-True Lead Magnet Ideas and Examples

11 Tried-and-True Lead Magnet Ideas and Examples

Magnets, in marketing, are an effective technique for gaining a prospect's contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great — but who has time to create it all?
In this article, I'll reveal nine different lead magnets you can create today by repurposing content you already have.

What Is a Lead Magnet? A lead magnet is a marketing tool that generates leads by offering a long-form resource in exchange for a prospect's contact information. Leads magnets can take the form of ebooks, whitepapers, templates, and similar downloadable assets. This exchange takes place at the second stage of a buyer's conversion path.
Before I share each lead magnet example, let's quickly review the conversion path that turns website visitors into leads — and the role email marketing plays in this process:
Call to Action (CTA): This is the button that blog reade..

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Getting Real with Retail: An Agency’s Guide to Inspiring In-Store Excellence

Getting Real with Retail: An Agency’s Guide to Inspiring In-Store Excellence

Posted by MiriamEllis

No marketing agency staffer feels good when they see a retail client getting reviews like this on the web.
But we can find out why they’re happening, and if we’re going above-and-beyond in our work, we just might be able to catalyze turning things around if we’re committed to being honest with clients and have an actionable strategy for their in-store improvements.
In this post, I’ll highlight some advice from an internal letter at Tesla that I feel is highly applicable to the retail sector. I’d also like to help your agency combat the retail blues headlining the news these days with big brands downsizing, liquidating and closing up shop — I’m going to share a printable infographic with some statistics with you that are almost guaranteed to generate the client positivity so essential to making real change. And, for some further inspiration, I’d like to offer a couple of anecdotes involving an Igloo cooler, a monk, reindeer moss, and reviews.
The genuine pain o..

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9 Simple Ways to Optimize Your Website for Lead Generation

9 Simple Ways to Optimize Your Website for Lead Generation

Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a “click here” button on your home page and watching the leads pour in (unfortunately).
Instead, marketers and designers need to take a more strategic approach. In this post, we'll go over some quick ways that actually work to optimize your website for lead generation.

To understand how to optimize our website, we'll have to first gain a basic understanding of the lead generation process. What components are at play when a casual website visitor turns into a lead? Here's a quick overview:

The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. That CTA leads them to a landing page, which includes a form used to collect the visitor's contact information. Once the visitor fills out and submits the form, they are then led to a thank-you page. (Learn about this process in mor..

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Tracking Your Link Prospecting Using Lists in Link Explorer

Tracking Your Link Prospecting Using Lists in Link Explorer

Posted by Dr-Pete
I'm a lazy marketer some days — I'll admit it. I don't do a lot of manual link prospecting, because it's a ton of work, outreach, and follow-up. There are plenty of times, though, where I've got a good piece of content (well, at least I hope it's good) and I want to know if it's getting attention from specific sites, whether they're in the search industry or the broader marketing or PR world. Luckily, we've made that question a lot easier to answer in Link Explorer, so today's post is for all of you curious but occasionally lazy marketers. Hop into the tool if you want to follow along:
Open Link Explorer
(1) Track your content the lazy way When you first visit Link Explorer, you'll see that it defaults to “root domain”:

Some days, you don't want to wade through your entire domain, but just want to target a single piece of content. Just enter or paste that URL, and select “exact page” (once you start ty..

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7 of the Best Situational Interview Questions

7 of the Best Situational Interview Questions

In an interview, let’s say I asked you, “Tell me about a time you worked through a conflict with a coworker?”
You’d probably think about a past experience, consider the lessons you learned from it, and articulate what happened and how it felt. You’d likely mention any shortcomings you had, how you’ve grown, and how you’d deal with conflict with coworkers in the future.
But let’s say I asked you a slightly different version of that question instead: “How would you handle it if you were assigned a project with a coworker, and you two had differing opinions on how to proceed?”
That changes the game a bit. To answer, you could no longer rely on any fairly familiar story about yourself.
Instead, you must use your problem-solving skills and your sense of self to answer how you’d hypothetically deal with a conflict that could arise in the future, without the advantage of hindsight. And, you’d need to think on your feet.
We previously covered behavioral interview questions like the STAR m..

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How Much Data Is Missing from Analytics? And Other Analytics Black Holes

How Much Data Is Missing from Analytics? And Other Analytics Black Holes

Posted by Tom.Capper
If you’ve ever compared two analytics implementations on the same site, or compared your analytics with what your business is reporting in sales, you’ve probably noticed that things don’t always match up. In this post, I’ll explain why data is missing from your web analytics platforms and how large the impact could be. Some of the issues I cover are actually quite easily addressed, and have a decent impact on traffic — there’s never been an easier way to hit your quarterly targets. 😉
I’m going to focus on GA (Google Analytics), as it's the most commonly used provider, but most on-page analytics platforms have the same issues. Platforms that rely on server logs do avoid some issues but are fairly rare, so I won’t cover them in any depth.
Side note: Our test setup (multiple trackers & customized GA)On Distilled.net, we have a standard Google Analytics property running from an HTML tag in GTM (Google Tag Manager). In addition, for the last two years, I’ve been..

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