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How to Edit a PDF [Easy Guide]

How to Edit a PDF [Easy Guide]

If you regularly send PDF files over the internet, the guide below will make your life a lot easier.
PDF, short for portable document format, is a type of digital file that allows you to send content that is readable by other users regardless of what software they use to view the file. And in order for PDFs to adapt to various viewing platforms, the file's text and images can't easily be modified once packaged into a PDF.
But it's not impossible.
Whether you use a Mac or Windows computer, there are tools available to you for editing the text and graphics within a document that has already been converted into a PDF. You can even do this online, as well as convert PDFs back into Microsoft Word documents to edit your content in its original, editable format.
Here are five ways to edit a PDF using Adobe Acrobat, or one of several online editing tools available to you today, on a Mac or Windows computer.
How to Edit a PDF Open Adobe Acrobat. In the top navigation, select..

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Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever

Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever

Direct-to-consumer companies cater to people’s desire for simplicity. They eliminate the hassle of researching brands and choosing from hundreds of options, making shopping practically effortless. D2C brands manufacture, market, and distribute their own products without using middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience.
For consumers, the easy buying process is typically the distinguishing factor when choosing D2C over a traditional shop.
Take a look at this customer review for D2C mattress company, Casper. Despite this customer’s dissatisfaction with his mattress, he still gave the company five stars:
Ultimately, Casper’s efficient delivery process and adept customer service impressed the consumer so much that he gave the company five stars — even though the product didn’t work out for him. This “painless experience” he describes, which is especially attainable for D2C businesses, is ult..

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Sustainable Link Building: Increasing Your Chances of Getting Links – Whiteboard Friday

Sustainable Link Building: Increasing Your Chances of Getting Links - Whiteboard Friday

Posted by Paddy_Moogan
Link building campaigns shouldn't have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this edition of Whiteboard Friday, please warmly welcome our guest host Paddy Moogan as he shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them.

Click on the whiteboard image above to open a high-resolution version in a new tab!
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Video TranscriptionHi, Moz fans. Welcome to Whiteboard Friday. I'm not Rand. I'm Paddy Moogan. I'm the cofounder of Aira. We're an agency in the UK, focusing on SEO, link building, and content marketing. You may have seen me write on the Moz Blog before, usually about link building. You may have read my link building book. If you have, thank you. Today, I'm going to ta..

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What is a Facebook Pixel? [Easy Guide]

What is a Facebook Pixel? [Easy Guide]

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. He announced the social media giant will overhaul its algorithm once again to give users more opportunities to engage with their friends and family — Facebook’s original purpose — and less with brands, flattening their organic reach more than ever before.
The social network’s algorithm update will move tectonic plates in the Facebook marketing world. And to sustain engagement on the platform, brands will have to create Facebook groups, prioritize live video, and spend more money on Facebook ads.
Marketers will encounter a steep learning curve and high barriers to success when they first start creating Facebook groups and more live videos because these tactics are still relatively new to the digital marketing community. But they’ll see much better, faster results when they increase their Facebook advertisement budget. The platform has always offered the best social advertising t..

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The Bot Plan: Your Guide to Making Conversations Convert

The Bot Plan: Your Guide to Making Conversations Convert

Posted by purna_v
Let’s start off with a quick “True or False?” game:
“By 2020, the average person will have more conversations with their bot than with their spouse.” True, or false? You may be surprised to learn that speaking more with bots than our spouse is precisely what Gartner is predicting.
And when Facebook’s Mark Zuckerberg says “messaging is one of the few things that people do more than social networking,” it requires no leap of faith to see that chatbots are an integral part of marketing’s future.
But you don’t need to stock up on canned peaches and head for the hills because “the robots are coming.” The truth is, the robots aren’t coming because they’re already here, and they love us from the bottom of their little AI-powered hearts.
Bots aren’t a new thing for many parts of the world such as China or India. As reported by Business Insider, sixty-seven percent of consumers worldwide have used a chatbot for customer support in the last year.
Within the United States, ..

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After 10 Hours of Questions for Mark Zuckerberg, Here’s What I Still Want to Know

After 10 Hours of Questions for Mark Zuckerberg, Here's What I Still Want to Know

Having grown up in the Washington, D.C. metropolitan area, I can say with confidence that April is one of the months with which I most fondly remember the region.
The cherry blossoms are in full bloom. And when I was a wee lass, before the Washington Nationals came to fruition, April also meant that the Baltimore Orioles were kicking off the baseball season at Camden Yards.
This week marked one of my first visits back to D.C. during the month of April since I was an undergrad. Things felt different. My parents live in Florida now. Penn Quarter has completely transformed, as has its neighboring Capitol Hill, where my work brought me for the week. The city has become very expensive.
And despite spending my days in the trenches of the tech industry and the businesses that comprise it, somehow, visiting Washington, D.C. as Congress played host to one of Silicon Valley's highest-profile CEOs felt, in a word, odd.

Over the course of two days, my colleague, HubSpot's Social Cam..

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Want to Speak at MozCon 2018? Here’s Your Chance – Pitch to Be a Community Speaker!

Want to Speak at MozCon 2018? Here's Your Chance – Pitch to Be a Community Speaker!

Posted by Danielle_Launders
MozCon 2018 is nearing and it’s almost time to brush off that microphone. If speaking at MozCon is your dream, then we have the opportunity of a lifetime for you! Pitch us your topic and you may be selected to join us as one of our six community speakers.
What is a community speaker, you ask? MozCon sessions are by invite only, meaning we reach out to select speakers for the majority of our talks. But every year we reserve six 15-minute community speaking slots, where we invite anyone in the SEO community to pitch to present at MozCon. These sessions are both an attendee favorite and a fabulous opportunity to break into the speaking circuit.

Katie Cunningham, one of last year's community speakers, on stage at MozCon 2017
Interested in pitching your own idea? Read on for everything you need to know:
The details Fill out the community speaker submission form Only one submission per person — make sure to choose the one you’re most passionate about! ..

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New Questions for Mark Zuckerberg Emerge at House Energy and Commerce Hearing

New Questions for Mark Zuckerberg Emerge at House Energy and Commerce Hearing

Today was day two on Capitol Hill for Facebook CEO Mark Zuckerberg, who faced tougher questions from Representatives on topics that weren't covered in yesterday's Senate hearing.
The hearing, titled “Facebook: Transparency and Use of Consumer Data,” saw different issues broached by lawmakers that, much of the time, specifically reflected the concerns of their constituents.
Yesterday's questions from Senators seemed general and repetitive — some of them having already been answered by both Zuckerberg and other Facebook executives in the weeks leading up to the hearing. These included, among other items, Facebook's origins (Zuckerberg's dorm room), the use of user data (it's not sold, Zuckerberg repeatedly emphasized), and the possibility of regulation.

And while some of today's questions did include or touch on those points, the concerns seemed a bit more niche in nature. Several of them suggested greater comprehension and preparation by the commi..

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How Mobile-First Indexing Disrupts the Link Graph

How Mobile-First Indexing Disrupts the Link Graph

Posted by rjonesx.
It's happened to all of us. You bring up a webpage on your mobile device, only to find out that a feature you were accustomed to using on desktop simply isn't available on mobile. While frustrating, it has always been a struggle for web developers and designers alike to simplify and condense their site on mobile screens without needing to strip features or content that would otherwise clutter a smaller viewport. The worst-case scenario for these trade-offs is that some features would be reserved for desktop environments, or perhaps a user might be able to opt out of the mobile view. Below is an example of how my personal blog displays the mobile version using a popular plugin by ElegantThemes called HandHeld. As you can see, the vast page is heavily stripped down and is far easier to read… but at what cost? And at what cost to the link graph?

My personal blog drops 75 of the 87 links, and all of the external links, when the mobile version is accessed. S..

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5 Recurring Themes From Mark Zuckerberg’s Senate Hearing

Facebook CEO Mark Zuckerberg appeared this afternoon before a joint hearing held by the Senate Judiciary and Commerce, Science, and Transportation Committees.
The hearing, officially titled “Facebook, Social Media Privacy, and the Use and Abuse of Data,” was created largely in response to March revelations that voter profiling firm Cambridge Analytica improperly obtained and misused personal user data. The data was obtained when University of Cambridge researcher Dr. Aleksandr Kogan developed an app, “thisisyourdigitallife,” that scraped the personal data of myriad Facebook users.
Among other pieces of information to emerge today, Zuckerberg confirmed that Kogan actually sold this data to other firms beyond Cambridge Analytica, including Eunoia Technologies: the company founded by whistleblower Chris Wylie, who once worked for Cambridge Analytica but left to start this company.
But the data breach, as it was largely dubbed today, wasn’t just limited to those who downloaded the app —..

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