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9 Native Advertising Examples People Actually Enjoyed Reading

9 Native Advertising Examples People Actually Enjoyed Reading

In 2012, the concept of native advertising broke onto the scene. Back then, who would have predicted the deep impact of native on the world of online advertising?
Native ads have since overtaken display ads as the most popular form of digital advertising. For marketers everywhere, native ads — used on social, search, and content recommendation platforms — have become a staple item on the online advertising menu.
Clearly, native advertising hits a nerve. Over time, native ads have become more sophisticated, calling on complex design and UX principles in the never-ending grab for consumer attention.

There are so many amazing examples to choose from, so we've narrowed it down to nine exciting, advanced, and current native ads that we think do a great job:
9 Native Advertising Examples 1. Altran Engineering in the Financial Times This native advertisement combines some of the best elements of digital advertising: video, a human interest story, and classy hi-tech with an Elon Mu..

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How to Change All Margins in Google Docs [FAQ]

How to Change All Margins in Google Docs [FAQ]

You probably don’t typically alter the default margins in a Google Doc. But a marketing proposal or design project might require you to change the margins, and if you’ve never done it before, it can seem complicated.
Changing the left and right margin space is easy. You simply click and hold the small blue triangle on the left and right side of the ruler at the top of your Google Doc, and drag it to another position:
It’s important to note you must drag the blue triangle, not the rectangle right above it. The rectangle on your ruler changes a paragraph’s indentation, not the margins.
However, dragging the triangle alone alters the left and right margins. What do you do when you need to change all the margins at once? It’s an easy three step process:
1. Go to File > Page Setup…
2. In the text box beside Top, Bottom, Left, Right (under Margin), type in a margin size.
3. Click “OK”. If you plan on using the margins often, you could also click “Set as default”.
And that’s it! Hop..

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Risk-Averse Link Building – Whiteboard Friday

Risk-Averse Link Building - Whiteboard Friday

Posted by rjonesx.
Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're looking to hire someone for it, it's a good idea to have a few rules of thumb. In today's Whiteboard Friday, Russ Jones breaks things down.

Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHey, folks, welcome to another great Whiteboard Friday. I am Russ Jones, Principal Search Scientist here at Moz. I get to do a lot of great research, but I'll tell you, my first love in SEO is link building. The 10 years I spent before joining Moz, I worked at an agency and we did a lot of it, and I'll tell you, there's nothing more exciting than getting that great link.
Now, today I'm going to focus a little bit more on the agency and consultant side. But one takeaway before we get started,..

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How to Start a Business in Australia

How to Start a Business in Australia

Embarking on a new business venture is both exciting and terrifying in equal measure. On one hand, you’ll finally be the boss; the master of your own destiny who’s pursuing success in something that you’re truly passionate about. On the other hand, you now have a laundry list of things that you need to tick off before you even start to make sure everything kicks off smoothly.
Whereas working for someone else alleviates these responsibilities, the startup owner takes on all these stresses themselves. Not only that, every country has different laws, regulations and requirements to get your business up and running. So, even if you’ve started a business in one country, you’ve still got to do a pile of research to make sure you do it properly in another.
To help you out in Australia, at least, we’ve put together a list of the main things you need to sort out when starting a business Down Under:
How to Start a Business in Australia 1. Choose your business structure. The structure you choo..

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15 of the Best WordPress Contact Form Plugins for 2018

15 of the Best WordPress Contact Form Plugins for 2018

Web forms are not necessarily a new technology, but they’re the gold standard for collecting leads and information from website visitors. And there are no shortage of options for WordPress contact form plugins.
That said, online form builders have come a long way since their early internet roots.
Now, depending on what software you use, you can integrate with email and marketing automation software, automatically enrich lead data with more contact properties, automatically sync touch points to your CRM, and even personalize form fields and placement based on website behavior.
There are tons of options out there, though. To demystify the selection process and help you select a tool, here are 15 WordPress form plugins.
The Best Free WordPress Form Plugins 1. HubSpot – Free Marketing Plugin for WordPress When it comes to WordPress form plugins, HubSpot’s very own plugin offers some special advantages.
First, it’s more than just your traditional form builder. It includes tools to help..

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Beyond YouTube: Video Hosting, Marketing, and Monetization Platforms, Compared

Beyond YouTube: Video Hosting, Marketing, and Monetization Platforms, Compared

Posted by AnnSmarty
A few weeks ago I did a step-by-step article on building up your YouTube presence. When writing the article, I immediately had a follow-up idea on expanding my tips beyond YouTube. Since then, some of the comments have confirmed the need for this follow-up.
The increasing interest in video marketing and diversifying your efforts is not surprising: According to HubSpot’s research 45% of web users watch an hour or more of video per day. That’s a lot if time our customers spend watching videos! And it's projected that by 2020, 82% of all consumer web traffic will be video.
Obviously, if you are seriously entering the video marketing arena, limiting yourself to YouTube alone is not a smart idea, just like limiting yourself to any one marketing channel is probably never a good way to go.
With that in mind, what other options do we have?
More video hosting optionsYouTube is not the only major video hosting platform out there. There are a few solid options that yo..

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Decision Trees: The Simple Tool That’ll Make You a Radically Better Decision Maker

Decision Trees: The Simple Tool That'll Make You a Radically Better Decision Maker

When faced with an important decision, there are a variety of informal methods you can use to visualize various outcomes and choose an action — perhaps you talk it out with a colleague, make a pros and cons list, or investigate what other leaders have done in similar situations.
Particularly when it comes to marketing, this can feel risky — what if my colleague is so attached to a new product, she doesn’t want to mention any of its shortcomings? What if my marketing team doesn’t mind office growth, but they haven’t considered how it will affect our strategy long-term?
Sometimes, you can’t make a decision properly without introducing a formal decision-making method. In cases like those, you might need a decision tree.
What is a decision tree? A decision tree is a flowchart-style diagram to help you analyze various courses of action you might take for any given obstacle, and the consequences for each. There are three parts to a decision tree: the root node, leaf nodes, and branches…

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Looking Beyond Keywords: How to Drive Conversion with Visual Search & Search by Camera

Looking Beyond Keywords: How to Drive Conversion with Visual Search & Search by Camera

Posted by Jes.Scholz
Let’s play a game. I’ll show you an image. You type in the keyword to find the exact product featured in the image online. Ready?
Google her sunglasses…

What did you type? Brown sunglasses? Brown sunglasses with heavy frame? Retro-look brown sunglasses with heavy frame? It doesn’t matter how long-tail you go, it will be difficult to find that exact pair, if not impossible. And you’re not alone.
For 74% of consumers, traditional text-based keyword searches are inefficient at helping find the right products online.
But much of your current search behavior is based on the false premise that you can describe things in words. In many situations, we can’t.
And this shows in the data. Sometimes we forget that Google Images accounts for 22.6% of all searches — searches where traditional methods of searching were not the best fit.

Image credit: Sparktoro
But I know what you’re thinking. Image SEO drives few to no sessions, let alone conversions. Why should I invest ..

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How to Write a Great Value Proposition [Infographic]

How to Write a Great Value Proposition [Infographic]

How to Write a Value Proposition Identify all the benefits your product offers. Describe what makes these benefits valuable. Identify your customer's main problem. Connect this value to your buyer's problem. Differentiate yourself as the preferred provider of this value. Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.
It's also one of the most important conversion factors (learn all about conversion best practices with this free guide). A great value proposition could be the difference between losing a sale — and closing it.
So how do you actually write a value proposition that's strong enough to lift conversion rates and sales? Below is a simple definition of a value proposition, what a value prop isn't, and how customer value propositions differ from employee value propositions.
Then, at the bottom of this article, check out an infographic fro..

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Shortcuts, Mojave OS, and More Revealed in Opening Keynote of 2018 Apple Worldwide Developers Conference

Shortcuts, Mojave OS, and More Revealed in Opening Keynote of 2018 Apple Worldwide Developers Conference

Apple's 2018 Worldwide Developers Conference (WWDC) opened today in San Jose, California, and the opening keynote revealed transformational releases coming to nearly every product in Apple's portfolio.
WWDC 2018 began with boasts about the 6,000 developers in physical attendance, 20 million Apple developers around the world, the App Store's 10th birthday next week, and its 500 million weekly visitors.
From there, it was off to the races as Apple's CEO Tim Cook shared an overview of Swift, which he said was the fastest-growing programming language in the world with 350,000 apps in the App Store alone. Before Cook handed things off, he left audiences with the theme of the keynote, and Apple's mantra for the year ahead: “Put the customer at the center of everything.”
The impending release of iOS 12 was a linchpin of all other announcements at the keynote. Existing iOS customers will get it as a free software update and can expect it to double down on performanc..

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