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Here Are the Top Marketing Design Trends for 2018 [Infographic]

Here Are the Top Marketing Design Trends for 2018 [Infographic]

Shutterstock — a familiar name to many creative professionals — released its 2018 Creative Trends Report today, shedding light on the design trends marketers need to know about this year.
The report is the result of synthesizing and analyzing the billions of searches for visual content on Shutterstock’s collection — which boasts over 170 million images. Based on those searches, Shutterstock determined which design concepts are most likely to influence creative marketing and design this year, from pop culture to emerging trends.
This is the seventh year Shutterstock has released a Creative Trends Report, and this year, there's a common, underlying science-fiction-esque theme — at least when it comes to the top three trends, named to be “fantasy,” “new minimalism,” and “space.”
Intrigued? Check out the full report, which — how fitting — has been visually represented by the infographic below.
The Top Marketing Design Trends and Themes for 2018 Fantasy New Minimalism Space N..

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What to Do When a New Potential SEO Client Contacts You

What to Do When a New Potential SEO Client Contacts You

Posted by dohertyjf
Editor's note: We originally published a different article by mistake due to an oversight and a valuable lesson in the dangers of copy-paste; you can see it live here. We truly apologize for the error.

If you’re an agency owner or solo consultant, you’re probably constantly thinking about getting new clients. And we’re inundated in this industry with too much advice around new marketing funnels, new marketing ideas, and “one weird tricks to 10x your traffic overnight.”
But something we don’t talk about enough is what you do when you actually convert that person into a real contact on your site.
I’m not talking about “a lead” here, because that word is used widely in our space and has come to mean everything and nothing at the same time. A lead could be an email address and it could be a long-form submission telling you everything about their needs, as well as their budget and their birth city.
What I’m talking about here is a marketing qualified lead (MQL) ..

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How to Write Copy People Notice, Read, and Trust: Lessons from “The World’s Best Copywriter”

How to Write Copy People Notice, Read, and Trust: Lessons from "The World’s Best Copywriter"

The phone rang a couple times before he picked up.
“Hello?”
“Hi,” I said. “Is this Pat Corpora?”
“Yes, it is.”
“It’s Eddie Shleyner,” I said. Silence. “I sent you a message on LinkedIn … about the Sampler. You replied with your number … told me to call.”
In 1995, Pat published The Doctor’s Vest-Pocket Sampler of Natural Remedies, a piece of direct response mail designed to sell a bigger, more complete book called New Choices in Natural Healing.
In other words, the free “sampler” book was designed to garner the attention, engagement, and trust necessary to sell prospect’s on the real product, the money-maker.
“Oh!” he said. “Hi, Eddie.” He sounded enthused. I could tell he was a nice guy. “How can I help?”
“Well,” I said. “I’m sure you know, the Sampler is famous.”
Pat smirked. “Okay.”
“At least it is among copywriters,” I said. “That’s why I’m calling: I’m writing an article about the Sampler — because it’s a master class in written persuasion — and I want to make sure I ge..

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15 Web Design Trends to Watch in 2018

15 Web Design Trends to Watch in 2018

What Are Current Website Trends? Bold Typography Cinemagraphs Brutalism Saturated Gradients Vivid Layers of Color Text-Only Illustration Ultra-Minimalism Duotone Mixing Horizontal and Vertical Text Geometric Shapes and Patterns Serif Fonts Overlapping Text and Images Organic Shapes Hand-Drawn Fonts The landscape of web design is constantly evolving.
Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue.
To help you prepare for wherever the web design tide takes us in 2018, we've put together a list of 15 trends to keep a close eye on. Check them out below, and get inspired to tackle your web design projects this year with style.
15 Web Design Trends to Watch in 2018 1. Bold Typography More and more companies are turning to big, bold typography to anchor their homepages. This style works best when the rest of the page is kept minimal and clean, like this example f..

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Is This The End of Email Marketing? How to Survive the GDPR Regulations [Video]

Disclaimer: This video is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.
In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding.

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What to Do When Your Content Falls Flat: 6 Ways to Recover

What to Do When Your Content Falls Flat: 6 Ways to Recover

Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads.
Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more content in 2017.
If you consistently publish quality content that helps and informs your target audience, you'll likely see your KPIs rise over time. However, even if the long-term trends of your content marketing look positive — you can’t guarantee each individual piece of content will be successful.
Sure, you can research the type of topics your readers are interested in, use emotive titles and optimize your blog for sharing. But at the end of the day, it’s still a gamble whether or not a new post will generate engagement — and there are countless factors that determine its success.
If a post underperforms, most marketers shrug their shoulders and move onto the next piece in their busy ..

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Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable – Whiteboard Friday

Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday

Posted by randfish
Many of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues in depth and offer a few alternatives for more accurate volume data.

Click on the whiteboard image above to open a high-resolution version in a new tab!
<span id=”selection-marker-1″ class=”redactor-selection-marker”></span>Video TranscriptionHowdy, Moz fans. Welcome to another edition of Whiteboard Friday. This week we're going to chat about Google AdWords' keyword data and why it is absolutely insane as an SEO or as a content marketer or a content creator to rely on..

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Facebook’s News Feed Will Once Again Focus on Friends and Family

Facebook's News Feed Will Once Again Focus on Friends and Family

Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often.
According to the official statement, Facebook will “be making updates to [its News Feed] ranking so people have more opportunities to interact with the people they care about” — as in, their friends and family, instead of Pages.
The news first broke by way of a post from Facebook CEO Mark Zuckerberg.
What Facebook's News Feed Changes Mean for Marketers Brands Can Expect to See Less Engagement Facebook has been quite transparent about the fact that marketers and brands will be impacted by this change — and not for the better.
“Pages may see their reach, video watch time and referral traffic decrease,” the official statement reads, which is especially true for Pages with posts that don’t see a ton of engagement — by way of shares, or discussion on the post itself, including when users share them with their networks.
That mean..

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9 Predictions for SEO in 2018

9 Predictions for SEO in 2018

Posted by randfish
For the last decade, I've made predictions about how the year in SEO and web marketing would go. So far, my track record is pretty decent — the correct guesses outweigh the wrong ones. But today's the day of reckoning, to grade my performance from 2017 and, if the tally is high enough, share my list for the year ahead.
In keeping with tradition, my predictions will be graded on the following scale:

Nailed It (+2) – When a prediction is right on the money and the primary criteria are fulfilled Partially Accurate (+1) – Predictions that are in the ballpark, but are somewhat different than reality Not Completely Wrong (-1) – Those that got near the truth, but are more “incorrect” than “correct” Way Off (-2) – Guesses which didn't come close Breakeven or better means I make new predictions for the year ahead, and under that total means my predicting days are over. Let's see how this shakes out… I'm not nervous… You're nervous! Thi..

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Here’s What It’s Really Like to Ride in a Self-Driving Car

Here's What It's Really Like to Ride in a Self-Driving Car

Remember that exciting self-driving car news we broke yesterday?
AAA Northern California, Nevada & Utah — largely known for its roadside assistance services — has partnered with Torc Robotics to develop safety criteria for self-driving cars.
It all started when AAA launched its autonomous vehicle shuttle in Las Vegas back in November — which reportedly got into an accident on its first day of operation.
So when I had the opportunity to go for a spin in one at CES, did I accept it anyway?
Absolutely.
And I didn't stop there. As long as I was in the area, I decided to hop on for a ride in a self-driving Navya taxi, too.
Here's what it was like — and what I learned.
Here's What It's Really Like to Ride in a Self-Driving Car These Vehicles Aren't Really Driverless When I told my friends and colleagues that I would be taking AAA's driverless shuttle for a spin, it was met with mixed reaction. “I'll pray for you,” “be safe,” and “that's exci..

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