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How to Download and Save YouTube Videos

How to Download and Save YouTube Videos

You expect technology to be accessible everywhere — even offline, in some cases. That includes YouTube videos.
Whether you're outside on a run, traveling somewhere by train, or in a cafe with limited wi-fi service, you don't want to stop what you're doing if you run into connection problems, especially if you're in the middle of watching a video on YouTube.
This is why it doesn't surprise me that you want to know how to download and save YouTube videos. So did I, and luckily, there is a way.
Let's face it, there's nothing worse than losing wifi or data coverage when you're halfway through the new Taylor Swift music video and your train goes under a tunnel (you know, as a random example … ).
By saving your favorite YouTube videos for later, you're ensuring you can watch YouTube videos start-to-finish anywhere without any pesky obstacles like wifi or restricted data plans.
Download and save YouTube videos now = uninterrupted Taylor late..

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How to Change Your YouTube Name

How to Change Your YouTube Name

Perhaps the personal YouTube name you made when you were 14 isn’t cutting it anymore (I’m looking at you, SoccerLuvr4444). Or maybe you’re striving to create a new brand identity, and you’d like a new YouTube name to reflect that.
Whatever the reason, changing your name on YouTube is an easy three-step process. Before we jump in, it’s important to note that this guide will show you how to change the name displayed on your YouTube channel, and the one seen when you comment on people’s videos — these steps won’t change your YouTube account’s actual URL.
Also important to mention, changing your YouTube name will change your Google account name, as well. If you’re hoping to create a harmonious brand identity across your YouTube account, email, and website, this might be a good thing.
However, if you only want to change your YouTube name, but don’t want to affect your entire Google account, you’ll need to link your YouTube account to a separate Brand Account — here’s a tutorial for how..

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When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics… and When They Aren’t – Whiteboard Friday

When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics... and When They Aren't - Whiteboard Friday

Posted by randfish
When is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in the shades of grey. Learn what Rand has to say about the great metrics debate in today's episode of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about times at which bounce rate, browse rate, which is pages per visit, and time on site are terrible metrics and when they're actually quite useful metrics.

This happens quite a bit. I see in the digital marketing world people talking about these metrics as though they are either dirty-scum, bottom-of-the-barrel metrics that no one should pay any attention to, or that they are these l..

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The Best Coworking Office Spaces in Australia

The Best Coworking Office Spaces in Australia

It’s fair to say that Australia is one of the best places in the world to start a business, boasting a thriving tech industry and an entrepreneurial edge. But starting your own business comes with a ton of expenses — and one of the biggest is finding office space to work your magic in.
The good news is that you can vastly reduce this expense by opting to use one of Australia’s many coworking spaces, where you’ll also benefit from being in the midst of like-minded people who are willing to share ideas. (Not to mention, many of these spaces also offer free coffee!)
Sydney and Melbourne are two of the most active startup hubs in Australia, so we’ve put together a list of the best coworking spaces in each to help you find a space that works for you:
Sydney Coworking Spaces
Fishburners Tank Stream Labs Spaces Hub Sydney Stone and Chalk The Best Coworking Spaces in Australia 1. Fishburners Image Source: Fishburners
Fishburners have locations in Sydney, Melbourne and Shangai, with the S..

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How to Remove the Background of a Photo in Photoshop or PowerPoint

How to Remove the Background of a Photo in Photoshop or PowerPoint

You know what one of my biggest design pet peeves is? When I'm designing something, but there's an unwanted background on the image I'm editing.
In this article, you'll learn how to remove a photo background altogether, or make it transparent so the image assumes the look of any other background you put behind it.
Consider the above feature image. The image to the left would be so much more useful to my call-to-action, SlideShare presentation, blog post, or ebook if I could just remove that pesky background so it looked like the image on the right.
Or maybe you've downloaded another one of our collections of free stock photos that could also use a transparent background.
Luckily, there is something you can do about it. Using either Photoshop or PowerPoint, you can easily remove the background of your photo or image in no time. And I'm going to show you exactly how to do it.
First, grab an image to practice with. You can download one from our latest co..

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Here’s How AI Will Pull Content Marketing Back From the Brink of Destruction

Here's How AI Will Pull Content Marketing Back From the Brink of Destruction

Hemingway tried to warn us.
“All you have to do is sit down at a typewriter and bleed.”
And bleed we shall.
Because we’ve created a monster that’s bent on ruining the content marketing that was once the saving grace in our long journey toward self-destruction.
“There is a content monster, and it’s tearing apart content marketing. Monsters are creatures that are out of control, that don’t respond to reason or logic, that just are; with no purpose.”
You know what’s even scarier?
Almost everyone is doing content marketing. Yet, less than half of B2B marketers feel their efforts are performing better than “meh.”
Source
We’ve got a once-in-a-lifetime opportunity to turn things around.
If what Seth Godin said about content marketing being the only marketing we have left is true, we’d better grab it.
Artificial intelligence is here, and it might pull content marketing back from the brink of destruction — if we’ll just let it.
When I say AI will save content marketing, you might jum..

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Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

Posted by Carlosesal
There is no doubt that Google Analytics is one of the most important tools you could use to understand your users' behavior and measure the performance of your site. There's a reason it's used by millions across the world.
But despite being such an essential part of the decision-making process for many businesses and blogs, I often find sites (of all sizes) that do little or no data filtering after installing the tracking code, which is a huge mistake.
Think of a Google Analytics property without filtered data as one of those styrofoam cakes with edible parts. It may seem genuine from the top, and it may even feel right when you cut a slice, but as you go deeper and deeper you find that much of it is artificial.

If you're one of those that haven’t properly configured their Google Analytics and you only pay attention to the summary reports, you probably won't notice that there's all sorts of bogus information mixed in with your real..

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How to Design a Logo [Step-by-Step Guide]

How to Design a Logo [Step-by-Step Guide]

I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we'll always be able to recognize (even without the brand's name attached).
But what is it about a logo that makes you recognize it? What is it about the design that can elicit a memory or even a specific emotion?
If you're in the process of creating a logo for your company, you're in a unique position to make a powerful impact on how consumers perceive your brand.

Everything you do, say, and, display as part of your new business will tell your prospects more about your company's identity. It's vital to ensure from the beginning that you present a cohesive and clear statement regarding your company's message.
And while a logo may seem quite simple to create, designing a great one isn't always easy. It involves a lot of market research, a deep knowledge of your buyer personas, and thoughtful consideration of the princip..

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How a Few Pages Can Make or Break Your Website

How a Few Pages Can Make or Break Your Website

Posted by Jeff_Baker
A prospect unequivocally disagreed with a recommendation I made recently.
I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do trigonometry?
Unlike art, content marketing and SEO aren’t subjective. The quality of the words you write can be quantified, and they can generate a return for your business.
Most of your content won't do anythingIn order to have this conversation, we really need to deal with this fact.
Most content created lives deep on page 7 of Google, ranking for an obscure keyword completely unrelated to your brand. A lack of scientific (objective math) process is to blame. But more on that later.

Case in point: Brafton used to employ a volume play with regard to content strategy. Volume = keyword rankings. It was spray-and-pray, and it worked.
Looking back on curre..

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How to Make a Meme That Will Make People Cry (With Laughter)

How to Make a Meme That Will Make People Cry (With Laughter)

Success Kid. Old Spice Man. Rage Comics. These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage.
And honestly, who doesn't love a good meme? They're funny, clever, and great for social sharing. As a marketer, “memejacking” — or hijacking popular memes to describe a certain situation — can be a great way to create fun, engaging marketing content that shows off your brand's personality and likability.
And we could always use some more content. In fact, the image we used above is a memejacking just for marketers. Keep reading for more meme examples, as well as tips for how to memejack your own.

What's a Meme? Let's take a step back for a second for all you marketers we lost at the mention of the word “meme.” First of all, just to keep you from sounding ignorant at your next marketing meeting or cocktail party, meme is pronounced “meem,” r..

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