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Image Link Building – Whiteboard Friday

Image Link Building - Whiteboard Friday

Posted by BritneyMuller
Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. In today's Whiteboard Friday, Moz's own SEO and link building aficionado Britney Muller offers up concrete advice for successfully building links via images.

Click on the whiteboard image above to open a high-resolution version in a new tab!

<span id=”selection-marker-1″ class=”redactor-selection-marker”></span>Video Transcription
Hey, Moz fans, welcome to another edition of Whiteboard Friday. Today we're going to go over all things image link building, which is sort of an art. I'm so excited to dig into this with you.
Know your link targetsSo first and foremost, you need to know your link targets:
I. Popular industry ..

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How Prepared Are Marketers for the GDPR?

How Prepared Are Marketers for the GDPR?

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.
In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding.
If your line of work involves, well, the internet — chances are, you’ve heard about the General Data Privacy Regulation (GDPR).
You've most likely also heard about the ways it will impact your work — especially if you're a marketer. After all, in marketing, our responsibilities largely boil down to outreach and building an audience, and sometimes, that involves obtaining, storing, and processing the personal ..

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Moz the Monster: Anatomy of an (Averted) Brand Crisis

Moz the Monster: Anatomy of an (Averted) Brand Crisis

Posted by Dr-Pete
On the morning of Friday, November 10, we woke up to the news that John Lewis had launched an ad campaign called “Moz the Monster”. If you're from the UK, John Lewis needs no introduction, but for our American audience, they're a high-end retail chain that's gained a reputation for a decade of amazing Christmas ads.

It's estimated that John Lewis spent upwards of £7m on this campaign (roughly $9.4M). It quickly became clear that they had organized a multi-channel effort, including a #mozthemonster Twitter campaign.
From a consumer perspective, Moz was just a lovable blue monster. From the perspective of a company that has spent years building a brand, John Lewis was potentially going to rewrite what “Moz” meant to the broader world. From a search perspective, we were facing a rare possibility of competing for our own brand on Google results if this campaign went viral (and John Lewis has a solid history of viral campaigns).

Step #1: Don't p..

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9 Proven Tactics of a Successful Local Facebook Marketing Strategy

9 Proven Tactics of a Successful Local Facebook Marketing Strategy

With 2.2 billion active users, it might seem like turning followers into paying customers on Facebook would be easy. At least a few of those users will want what you’re selling … right? Unfortunately, targeting a local market on Facebook is a little more challenging than that.
Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly. Here are nine proven Facebook marketing tactics you can use to drive foot traffic, build brand awareness, and increase revenue potential.
9 Tactics for Your Local Facebook Marketing Strategy 1. Share Reviews Standing out can be difficult when you’re surrounded by hundreds of other businesses all vying for attention. The key often lies in using social proof. People trust businesses that can prove what they say is true — especially if that proof comes from a customer.
Here are two review tactics we use:
Share screenshots of positive reviews from other social sites. Ask customers to share the experien..

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Keyword Research Beats Nate Silver’s 2016 Presidential Election Prediction

Keyword Research Beats Nate Silver’s 2016 Presidential Election Prediction

Posted by BritneyMuller
100% of statisticians would say this is a terrible method for predicting elections. However, in the case of 2016’s presidential election, analyzing the geographic search volume of a few telling keywords “predicted” the outcome more accurately than Nate Silver himself.
The 2016 US Presidential Election was a nail-biter, and many of us followed along with the famed statistician’s predictions in real time on FiveThirtyEight.com. Silver’s predictions, though more accurate than many, were still disrupted by the election results.
In an effort to better understand our country (and current political chaos), I dove into keyword research state-by-state searching for insights. Keywords can be powerful indicators of intent, thought, and behavior. What keyword searches might indicate a personal political opinion? Might there be a common denominator search among people with the same political beliefs?
It’s generally agreed that Fox News leans to the right and CNN leans to t..

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10 Hard Truths About Management No One Tells You

I remember talking with an acquaintance a few years back who had recently graduated from college about how she envisioned her career progressing. Here’s how she broke down the steps:
Get a job. Master that job. Manage other people doing that job. “Run sh*t” (her exact words). I find that this is often how management is perceived by individual contributors (myself included before I became a manager). “Running sh*t” sounds pretty awesome, right? And I felt confident that once I was handed this ultimate power, I would become a new enlightened version of my individual contributor self. The vision for my team would be revealed to me! I would know exactly how to execute on said vision! I would coach my team to success and would be positively drowning in progress and praise!
Today, I’m cringe-laughing as I write these sentences. The perception I had of management turned out to be quite different than the brass tacks realities. Spoiler: I did not ascend to a higher plane of enlightenment whe..

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Not-Actually-the-Best Local SEO Practices

Not-Actually-the-Best Local SEO Practices

Posted by MiriamEllis
It’s never fun being the bearer of bad news.
You’re on the phone with an amazing prospect. Let’s say it’s a growing appliance sales and repair provider with 75 locations in the western US. Your agency would absolutely love to onboard this client, and the contact is telling you, with some pride, that they’re already ranking pretty well for about half of their locations.
With the right strategy, getting them the rest of the way there should be no problem at all.
But then you notice something, and your end of the phone conversation falls a little quiet as you click through from one of their Google My Business listings in Visalia to Streetview and see… not a commercial building, but a house. Uh-oh. In answer to your delicately worded question, you find out that 45 of this brand’s listings have been built around the private homes of their repairmen — an egregious violation of Google’s guidelines.
“I hate to tell you this…,” you clear your throat, and then you deliv..

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Does Business Blogging Still Get Results in 2017? New Data from 1,000 Bloggers [Infographic]

Does Business Blogging Still Get Results in 2017? New Data from 1,000 Bloggers [Infographic]

2017 marks the fourth consecutive year Orbit Media Studios has tapped the insights of 1000+ business bloggers to publish a research report on blogging statistics and trends.
In some cases, the annual blogger survey reflects subtle developments, but in others it reveals some significant changes. However, with four years of data in the books, a theme has clearly developed:
“Bloggers are reporting stronger results from content marketing,” says Orbit Media’s co-founder Andy Crestodina.
“When asked to report on the effectiveness of their efforts, almost 30% of respondents reported 'strong results.' The vast majority of bloggers are seeing rewards from their efforts and meeting their goals, whatever they might be.”
Each year, Andy delivers the survey’s findings in a meaty post detailing the data and expressing his conclusions. This year, the survey breaks down into 11 questions across three categories:
Changes in the blogging process Blog content trends The promotion and measur..

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7 Questions to Ask Before Working With a Micro-Influencer

7 Questions to Ask Before Working With a Micro-Influencer

The way we ask for recommendations has evolved.
Whereas once upon a time we may have asked a neighbor to recommend a product or service, 47% of millennials now turn to social media for recommendations and reviews before deciding on a purchase.
But these consumers aren’t always going to the social media accounts of brands. Much of the time, they're visiting the profiles of a special breed of social media personalities: influencers.
Consider this: Close to 40% of Twitter users alone have made a purchase as a result of influencer marketing — and that's excluding the influence, if you will, of personalities on other channels, like Instagram.
And when we think of influencers, for many of us, A-list personalities and celebrities come to mind. Take Kylie Jenner, for example, who helped catapult the brand Fashion Nova into a favorite online retail brand.
#ad Obsessed with my new @fashionnova jeans 🍑Get them at FashionNova.com 😍
A post shared by Kylie (@kyliejenner) on Dec 27, ..

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How to Get Started With LinkedIn’s New Website Demographics

How to Get Started With LinkedIn's New Website Demographics

I don't know about you, but I have an odd fascination with LinkedIn's “Who's Viewed Your Profile” feature.
There's a natural curiosity about who's checking it out, and why. A fan of my writing? My manager? An ex-boyfriend who’s feeling remorseful as a result of seeing all the great things I’m doing with my life?
Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise.
It's that last part where one of the newest developments have taken place. LinkedIn has provided helpful insights and ad tracking for some time now, allowing advertisers to view details about the composition of who this promoted content has reached. But now, LinkedIn has developed new tools for marketers who want to see that same information about the users visiting their websites.
Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demograp..

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