Custom Marketing & Lead Solutions
Call Us: (888) 408-9527

Blog

How & Why to Make Your Website More Secure

How & Why to Make Your Website More Secure

Posted by lkolowich
Thanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web.

And yet, although the personal data of their visitors and customers is at risk, many businesses still aren’t making website security a priority.
Enter Google.
The folks over at Google are known for paving the way for Internet behavior. Last month, they took a monumental step forward in helping protect people from getting their personal data hacked. The update they released to their popular Chrome browser now warns users if a website is not secure – right inside that user’s browser.
While this change is meant to help protect users’ personal data, it’s also a big kick in the pants for businesses to get moving on making their websites more secure.
Google’s Chrome update: What you need to knowOn October 17, 2017, Google’s latest Chrome update (version 62) began flagging websites and we..

Read more

Stop Obsessing: Here Are 7 Areas Where Perfectionism Hinders Good Writing [Infographic]

Stop Obsessing: Here Are 7 Areas Where Perfectionism Hinders Good Writing [Infographic]

Not long after I began working at HubSpot, my manager introduced me to a term that was new to me: analysis paralysis.
How had I never heard of this concept before? I was certainly familiar with what it described: the paralyzing nature of habitually over-analyzing one's work in an unrealistic quest for it to be perfect.
Breaking news: No one's work is perfect. Okay, maybe Beyoncé's is. But mine certainly isn't.
It's one thing to hold yourself to high standards. As marketers, we all know a thing or two about tearing something down and starting it from scratch again and again because there's something about it that's just not quite there.
The problem is, as marketers, we also enjoy streamlined processes. And analysis paralysis? Well, that ain't it, folks — especially when it comes to writing.
Luckily, the talented Henneke Duistermaat of Enchanting Marketing is here to help. Not only has she identified seven key areas of the writing process wh..

Read more

AMP-lify Your Digital Marketing in 2018

AMP-lify Your Digital Marketing in 2018

Posted by EricEnge
Should you AMP-lify your site in 2018?This is a question on the mind of many publishers. To help answer it, this post is going to dive into case studies and examples showing results different companies had with AMP.
If you’re not familiar with Accelerated Mobile Pages (AMP), it’s an open-source project aimed at allowing mobile website content to render nearly instantly. This initiative that has Google as a sponsor, but it is not a program owned by Google, and it’s also supported by Bing, Baidu, Twitter, Pinterest, and many other parties.
Some initial backgroundSince its inception in 2015, AMP has come a long way. When it first hit the scene, AMP was laser-focused on media sites. The reason those types of publishers wanted to participate in AMP was clear: It would make their mobile sites much faster, AND Google was offering a great deal of incremental exposure in Google Search through the “Top Stories news carousel.”

Basically, you can only get in the Top Stories c..

Read more

5 Super Quick Ways to Get More Messages on Your Facebook Business Page

You’ve probably heard some buzz about Facebook Messenger of late, but most brands still don't understand how to leverage it effectively. With 2.4 billion messages exchanged between businesses and people each month, it's time to make the most out of the channel.
After all, 53% of people who message businesses say they are more likely to shop with a business they can message. And 67% of people say they plan to increase their messaging with businesses over the next 2 years. And, messages you send through Messenger will appear on a user’s locked phone screen — so your odds of reaching a user are greatly increased from sending a follow up email.
So, how can you make the most of this network? We're outlining five quick wins you can start using today.
5 Ways to Get More Messages on Facebook 1) Optimize your page for messages. Having a Facebook page that encourages users to message your page is the first — and easiest — way to encourage visitors on your business page to me..

Read more

Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business – Next Level

Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business - Next Level

Posted by jocameron

Welcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could hurt your rankings and turn it into something valuable. Today, she's returned to share how to do effective keyword research and targeting for local queries. Read on and level up!
All around the world, people are searching: X sits at a computer high above the city and searches dreamily for the best beaches in Ko Samui. Y strides down a puddle-drenched street and hastily types good Japanese noodles into an expensive handheld computer. K takes up way too much space and bandwidth on the free wireless network in a chain coffee house, which could be located just about anywhere in the world, and hunts for the best price on a gadgety thing.

As we search, the engines are working hard to churn out relevant results based on what we’re searching, our location, personalized results, and just about a..

Read more

What is the GDPR? And What Does it Mean for the Marketing Industry?

What is the GDPR? And What Does it Mean for the Marketing Industry?

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.
In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding.
If you’re a marketer, we expect you’ve heard about the General Data Privacy Regulation (GDPR) coming into force on 25 May 2018. The legislation will have a big impact on the way marketers approach their work and how organizations obtain, store, manage or process the personal data of EU citizens. This post will give some specific examples of what will change, how we’re thinking about it at HubSpot and the wider industry.
..

Read more

Black Friday / Cyber Monday 2017 WordPress Deals – Big Savings

Black Friday / Cyber Monday 2017 WordPress Deals – Big Savings

Are you looking for the best Black Friday and Cyber Monday deals on your favorite WordPress products. These next few days are the perfect time to buy premium WordPress plugins, themes, hosting, and other web tools to grow your business. To help you find the best deals, we have listed the best WordPress Black Friday and Cyber Monday deals for 2017. Some of these are exclusive just for WPBeginner readers.

Note: These offers are for LIMITED TIME only. We’ve indicated the expiration date next to each offer.
Some deals are not live at the time of publishing this blog post, but will be going live through out this week.
Don’t forget to bookmark this page because we will be updating it throughout the week as we find new deals.
NameTypeDiscount OptinMonsterPlugin25% off WPFormsPlugin25% off MonsterInsightsPlugin25% off Envira GalleryPlugin25% off SoliloquyPlugin25% off HostGatorHosting80% off BluehostHosting63% off SiteGroundHosting70% off WPEngineHosting50% off IPVanishService..

Read more

The Most Popular Font Types in America [New Data]

The Most Popular Font Types in America [New Data]

How much thought do you put into the fonts you use for your visual content?
It’s worth taking a moment to consider which font will best communicate your information. For example, most people know that Comic Sans is a faux pas for more professional situations. But what fonts should you use? According to a study we conducted over at Venngage looking at the most popular font types in America, it might be worth basing your font choice on where most of your audience is located.
We analyzed the 50+ fonts we offer to see which font types people favor, and how their preferences vary depending on location. Our analysis focused in on the top 25 most populated cities in America, since they’re the ones creating the most content.
Most fonts can be broken down into 5 distinct types: serif, sans serif, decorative, headline and script.
This infographic summarizes our findings:
Let’s go into what each font type is, and when you should use them in your visual content.
Serif Fonts A “serif” is a sm..

Read more

How to Import / Export WordPress Theme Customizer Settings

How to Import / Export WordPress Theme Customizer Settings

Do you want to import or export theme customizer settings in WordPress? Exporting and importing theme customizer settings allow you to use the same configuration on another WordPress site. In this article, we will show you how to easily import / export WordPress theme customizer settings.

Why Import / Export WordPress Theme Customizer Settings? Many WordPress themes allow you to set up your website using theme customizer. It allows you to change colors, header images, background images, choose layout settings, and more.
Some paid and free themes have more settings available in customizer, while others have just a few basic options.
If you were working on customizing the theme on a local server or staging site, then wouldn’t it be nice if you could just move those settings to the live site?
This will allow you to move theme customizer settings from one website to another without having to move content and database.
That being said, let’s take a look at how to easily import / ..

Read more

How to Create a Professional Promo Video on a Shoestring Budget

How to Create a Professional Promo Video on a Shoestring Budget

There are millions upon millions of blog posts published every single day. That’s been true for a few years now.
And these numbers continue to grow exponentially with the increase in new online sites all competing for the same precious site visits especially when the benefits of organic traffic has become more and more of common knowledge for online marketing.
In turn, content marketing in the form of blogging has become the norm for driving organic, inbound traffic.
Want better search engine optimization? More organic traffic?
Blogging is what most people will recommend. But it’s steadily become one of the most saturated marketing tactics you can use.
How can you expect to compete with thousands of other sites who have already been blogging for years?
It's a real challenge. Especially when they’re writing longer, higher-quality posts with more backlinks and higher rankings.
Thankfully, there's an alternative emerging.
Right now, content creation is moving towards vid..

Read more
Page 1 of 11412345...102030...Last »