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Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" – Whiteboard Friday

Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" - Whiteboard Friday

Posted by randfish
Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. Are they actually solving the problems searchers seek answers for? In today's Whiteboard Friday, Rand explains how searcher task accomplishment is what Google ultimately looks for, and how you can keep up.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're chatting about a new Google ranking factor.
Now, I want to be clear. This is not something that's directly in Google's algorithm for sure. It's just that they're measuring a lot of things that lead us to this conclusion. This is essentially what Google is optimizing toward with all of their ranking signals, and t..

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15 of the Best Email Marketing Campaign Examples You’ve Ever Seen

15 of the Best Email Marketing Campaign Examples You've Ever Seen

On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading, or unsubscribing altogether.
But every now and then, we get a newsletter that's so good, not only do we read it, but we click it, share it, and recommend it to our friends.
Exceptional email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Marketing emails also need to be personalized, filled with interesting graphics, and designed for desktop and mobile devices. And above all, emails must contain a meaningful call-to-action. After all, if brands are taking up subscribers' time — and inbox space — with another email, every message must have a point to it.
Schedule time with a specialist to learn how to drive high-value leads through email. You probably receive enough emails as it is, and it's tou..

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How to Limit the Number of Archive Months Displayed in WordPress

How to Limit the Number of Archive Months Displayed in WordPress

Do you want to display the number of archive months displayed in WordPress? If you have been blogging for years, you will notice that your archives list will become too long. In this article, we will show you how to limit the number of archive months displayed in WordPress.

Method 1. Limit Number of Archive Months with Plugin This method is easier and it is recommended for all users.
First thing you need to do is install and activate the Collapsing Archives plugin. For more details, see our step by step guide on how to install a WordPress plugin.
Upon activation, you need to visit Appearance » Widgets page and add the Collapsing Archives widget to your sidebar.

The widget menu will expand to show its settings.
The Collapsing Archives widget uses JavaScript to collapse your archive links into collapsible yearly links. Your users can click on years to expand them to view monthly archives. You can even make monthly archives collapsible and allow users to see post titles underne..

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14 PowerPoint Presentation Tips for Building More Creative Slideshows [+Templates]

14 PowerPoint Presentation Tips for Building More Creative Slideshows [+Templates]

I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style.
If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. Even if my spoken presentation is well rehearsed, a bad visual experience can ruin it for the audience. Expertise means nothing without a good presentation to back it up.

No matter your topic, successful PowerPoints depend on three main factors: your command of PowerPoint's design tools, your attention to presentation processes, and your devotion to consistent style. Here are some simple tips to help you start mastering each of those factors, and don't forget to check out the additional resources at the bottom of this post.
PowerPoint Tips: Style Step 1: Don’t let PowerPoint decide how you use PowerPoint. Microsoft wanted to provide PowerPoint use..

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How to Display Recent Posts From A Specific Category In WordPress

How to Display Recent Posts From A Specific Category In WordPress

Do you want to display recent posts from a specific category in WordPress? The default recent posts widget shows posts from all categories, and there is no option to filter them by category. In this article, we will show you how to easily display recent posts from a specific category in WordPress.

Filtering Posts by Category in WordPress If you just want to create a page to display recent posts from a particular category, then your WordPress site already has separate pages for each category.
You can add links to all your category pages by visiting Appearance » Widgets page and adding the ‘Categories’ widget to your sidebar. You can also add categories in your navigation menus.
On the other hand, if you want to show recent posts from a specific category in your sidebar, then there is no default widget for that. The default recent posts widget does not allow you to filter posts by category or tags.
Thankfully there is another way. Let’s take a look at how to easily display recent..

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"SEO Is Always Changing"… Or Is It?: Debunking the Myth and Getting Back to Basics

Posted by bridget.randolph
Recently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and small business owners. I've noticed a trend in the way many of them talk about SEO; specifically, the blocks they face in attempting to “do SEO” for their businesses. Again and again, the concept that “SEO is too hard to stay on top of… it’s always changing” was being stated as a major reason that people feel a) overwhelmed by SEO; b) intimidated by SEO; and c) uninformed about SEO.
And it’s not just non-SEOs who use this phrase. The concept of “the ever-changing landscape of SEO” is common within SEO circles as well. In fact, I’ve almost certainly used this phrase myself.
But is it actually true?To answer that question, we have to separate the theory of search engine optimization from the various tactics which we as SEO professionals spend so much time debating and testing. The more that I work with smalle..

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Marketers: This Is Why We Can’t Have Nice Things

Marketers: This Is Why We Can’t Have Nice Things

The next evolution of marketing is upon us.
The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence, augmented reality, and voice recognition all signal that marketers and consumers alike are in radically new times. Everytime consumer behavior evolves, marketers have new opportunities that were never before available.
I was talking to a colleague the other day about these changes, and she noted how endlessly marketing channels shift. “There aren’t many other fields where the game reinvents itself so often,” she said.
“That’s because we fuck everything up,” I told her.
Let me explain.
Scorched Earth Marketing AKA “Why We Can’t Have Nice Things” There is a desperation at play in most marketing organizations. A low grade panic to solve for short-term needs  —  the lead goal that month, for example, or a choice media placement. Attention is as fleeting as ..

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13 Crucial WordPress Maintenance Tasks to Perform Regularly

13 Crucial WordPress Maintenance Tasks to Perform Regularly

Ever wondered which WordPress maintenance tasks you should be performing regularly? After starting a blog, often users don’t perform maintenance checks unless something breaks. By running regular maintenance tasks, you can make sure that your WordPress site is always performing at its best. In this article, we will share 13 crucial WordPress maintenance tasks to perform regularly, and how to do each one of them.

Why and When to Perform WordPress Maintenance Tasks Your WordPress site is a powerful system made of several parts. This includes your WordPress hosting, WordPress software itself, plugins, and themes.
On top of that, you add your own content with text and images. Together, all of them make a website that is loved by your visitors and customers.
However, this system needs to be looked after to ensure optimal performance. There are few simple maintenance tasks that you can perform on a regular basis to ensure that your website is working at its best.
How often should yo..

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Fighting Review Spam: The Complete Guide for the Local Enterprise

Posted by MiriamEllis
It’s 105 degrees outside my office right now, and the only thing hotter in this summer of 2017 is the local SEO industry’s discussion of review spam. It’s become increasingly clear that major review sites represent an irresistible temptation to spammers, highlighting systemic platform weaknesses and the critical need for review monitoring that scales.
Just as every local brand, large and small, has had to adjust to the reality of reviews’ substantial impact on modern consumer behavior, competitive businesses must now prepare themselves to manage the facts of fraudulent sentiment. Equip your team and clients with this article, which will cover every aspect of review spam and includes a handy list for reporting fake reviews to major platforms.
What is review spam? A false review is one that misrepresents either the relationship of the reviewer to the business, misrepresents the nature of the interaction the reviewer had with the business, or breaks a guideline. Ex..

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12 Truly Inspiring Company Vision and Mission Statement Examples

12 Truly Inspiring Company Vision and Mission Statement Examples

Where does customer loyalty come from?
Think about those brands that you purchase from over and over, even when there are cheaper options out there. Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for suggestions?
Often, the reason we stay loyal to brands is because of their values. The best brands strive to combine physical, emotional, and logical elements into one exceptional customer — and employee — experience.
When you successfully create a connection with your customers and employees, many of them might stay loyal for life — and you'll have the chance to increase your overall profitability while building a solid foundation of brand promoters. But achieving that connection is no easy task. The companies that succeed are ones that stay true to their core values over the years and create a company that employees and customers are proud to associate with..

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