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The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

Posted by willcritchlow
Digital marketing is measurable.
It’s probably the single most common claim everyone hears about digital, and I can’t count the number of times I’ve seen conference speakers talk about it (heck, I’ve even done it myself).
I mean, look at those offline dinosaurs, the argument goes. They all know that half their spend is wasted — they just don’t know which half.
Maybe the joke’s on us digital marketers though, who garnered only 41% of global ad spend even in 2017 after years of strong growth.
Unfortunately, while we were geeking out about attribution models and cross-device tracking, we were accidentally triggering a common human cognitive bias that kept us anchored on small amounts, leaving buckets of money on the table and fundamentally reducing our impact and access to the C-suite.
And what’s worse is that we have convinced ourselves that it’s a critical part of what makes digital marketing great. The simplest way to see this is to realize that, for most o..

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We Read 9 Self-Help Books So You Don’t Have To

This summer, I decided to really give the whole “be-present-in-the-moment” thing a shot.
I wanted to take this seriously, so I decided to check out a couple self-help books dedicated to the idea of “living in the now.”
And here’s the thing: some of the ideas, I could really, really get behind. But others didn't resonate with me as deeply. And that's okay.
Self-help books aren’t meant to be mindlessly devoured and followed diligently, like a cookbook recipe for happiness. You can cherry pick the lessons that fit your life.
Which is why we’ve gone ahead and done the hard work for you. Here, we’ve curated a list of nine self-help books to help you achieve professional and personal growth — along with our biggest takeaways from each.
The Best Self-Help Books 52 Small Changes: One Year to a Happier, Healthier You The Power of Habit: Why We Do What We Do in Life and Business Make Your Bed: Little Things That Can Change Your Life … And Maybe the World The Seven Habits of Hig..

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How to Fix the WordPress 429 Too Many Requests Error

How to Fix the WordPress 429 Too Many Requests Error

Are you seeing the 429 too many requests error on your WordPress site? This error can be extremely frustrating because it is hard to figure out what’s causing it. In this article, we will show you how to easily fix the WordPress 429 too many requests error.

What Causes WordPress 429 Too Many Requests Error? The most common reason for the 429 too many requests error is when a user, bot, or a script tries to make too many requests to the servers. It is a measure to prevent DDOS attacks on websites.
However if it is not properly configured, then it may end up preventing search engines or other APIs to run properly. This would cause unexpected behavior on your website.

Sometimes the error is caused when a script on your website is making too many requests to another website or service using an API. In that case, the API would respond back with a 429 error code.
That being said, let’s take a look at how to easily troubleshoot and fix 429 too many requests error in WordPress.
Fix..

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Your Google Rank Doesn’t Matter Anymore

Your Google Rank Doesn’t Matter Anymore

For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance.
Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. All of this information was available transparently within Google Analytics, and you could get relatively accurate search volume estimates from within Google’s Keyword Tool.
The first major update that changed this was Google move to encrypted search and the dreaded appearance of “not provided” within Google Analytics.
This created a ripple effect across many SEO software providers that made a lot of their tools less effective — or at least tougher — to measure the impact coming from organic search on a granular level.
Next up, and more recently, was Google's decision to move search volume estimate within their Keyword Planner tool to show estimates in broad ranges. Instead of learning that a keyword..

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15 of the Best Lifestyle Mobile Apps You Need in Your Pocket

15 of the Best Lifestyle Mobile Apps You Need in Your Pocket

Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It's no longer a 10-minute math problem.
Lifestyle apps constanly appear in the Apple App Store and Google Play Store and at least attempt to make our lives easier.
Not only have some of our favorites gone through redesigns and similar changes, but a ton of new apps have been created since we last looked.
What Are the Best Lifestye Apps? Get the Flight Out IFTTT Yahoo! Weather Swarm Foursquare City Guide Divvy Slice Moovit Outlook SwiftKey Snapguide Splitwise Edison Mail AnyList Venmo Here are some of the best lifestyle apps that have made a difference in my life, whether through better organization, helpful tips, or teaching me something new.
15 of the Best Lifestyle Mobile Apps You Need in Your Pocket 1. Get The Flight Out Category: Travel Whether you need to fly home for a family emergency or you're just plain spontaneous, you've probably needed to boo..

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Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content – Whiteboard Friday

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content - Whiteboard Friday

Posted by randfish
Same content, different domains? There's a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, rent or purchase content on other sites, and safely use third-party distribution networks like Medium to spread the word. Rand covers all the canonical bases in this not-to-be-missed edition of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!
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Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about the cross-domain rel=canonical tag. So we've talked about rel=canonical a little bit and how it can be used to ..

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Why Every Public Speaker Should be Using Messenger Bots

Why Every Public Speaker Should be Using Messenger Bots

A few weeks ago, I gave a talk at the Multifamily Social Media Summit in Napa, CA. It was my second consecutive year attending the event, and I wanted to give the audience something fresh  —  my talk was going to be about Facebook Messenger.
A few days before the talk, a member of the HubSpot Academy team asked me if I would be using Messenger to educate the audience on Messenger (very meta — I know). I surprisingly hadn’t thought much about it, but since our Academy team is full of smart people who know a thing or two about teaching, I decided they were probably onto something.

So, on the six hour plane ride from Boston to San Francisco, I built a Messenger bot to use during my presentation
Setting Goals: Why Do I Need a Bot During My Presentation? I started by setting a few goals to ensure my bot would truly serve the objectives of my presentation. Here's the list of things I decided my bot needed to accomplish:
Teach the audience about Messenger: The core purpose of my p..

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24 Best WordPress Themes for Membership Sites

24 Best WordPress Themes for Membership Sites

Are you looking for the best WordPress themes for membership websites. Unlike blogs and business themes, membership websites need a wide-variety of templates to use in different membership areas. In this article, we have hand-picked some of the best WordPress themes for membership sites.

Making a Membership Website with WordPress WordPress is the top website builder in terms of popularity and global usage.
There are two types of WordPress, and it’s important that you choose the right one for your membership site. See the difference in our WordPress.com vs WordPress.org comparison chart.
We recommend using WordPress.org because it gives you all the powerful features without any limitations.
To start a membership website with WordPress, you’ll need a domain name, website hosting, and a SSL certificate (you need it to accept payments online). You can buy them from different companies and prices may vary from one company to another.
We recommend using Bluehost. They are one of t..

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Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content

Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content

Posted by Jackie.Francis
In SEO, reviewing content is an unavoidable yet extremely important task. As the driving factor that brings people to a page, best practice dictates that we do what we can to ensure that the work we've invested hours and resources into creating remains impactful and relevant over time. This requires occasionally going back and re-evaluating our content to identify areas that can be improved.
That being said, if you've ever done a content review, you know how surprisingly challenging this is. A large variety of formats and topics alongside the challenge of defining “good” content makes it hard to pick out the core elements that matter. Without these universal focus areas, you may end up neglecting an element (e.g. tone of voice) in one instance but paying special attention to that same element in another.
Luckily there are certain characteristics — like good spelling, appealing layouts, and relevant keywords — that are universally associated with w..

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I Used Three Smart Speakers at the Same Time. Here’s What Happened.

I Used Three Smart Speakers at the Same Time. Here's What Happened.

“OK, Google. Good morning.”
My name is Amanda, and these are the words I use to start my day.
And no later do I utter them, it seems, than a smart home speaker responds with, “Good morning, Amanda,” followed by a brief weather report, and tech news briefings from a handful of sources.
For many consumers, there isn't anything about this routine that sounds terribly out of the ordinary. In my workplace alone, many of us kick off the day by fumbling for coffee and mumbling a verbal command for news that, somehow, our respective smart home speakers of choice understand.
But here's the thing: My morning doesn't end there. Throughout the day, I use both Google Home and Amazon Echo simultaneously — each for different tasks, often in different rooms.
And now, I've added an Apple HomePod to the mix.
I know what you're thinking — what could one woman ever possibly do with more than one — let alone three — smart home speakers?
Think of it this way: I tried usi..

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