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10 Things that DO NOT (Directly) Affect Your Google Rankings – Whiteboard Friday

10 Things that DO NOT (Directly) Affect Your Google Rankings - Whiteboard Friday

Posted by randfish
What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might've gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn't care about.

Click on the whiteboard image above to open a high-resolution version in a new tab!
<span id=”selection-marker-1″ class=”redactor-selection-marker” data-verified=”redactor”></span><span id=”selection-marker-1″ class=”redactor-selection-marker” data-verified=”redactor”></span> Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about t..

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7 Examples of Email Signatures That Drive Conversions

7 Examples of Email Signatures That Drive Conversions

Email is still the workhorse of digital marketing.
In fact, the number of emails sent and received per day total over 205 billion, according to The Radicati Group Email Statistics Report.
There are no other marketing channels as effective and efficient as email — but there still might be a use for email your team is overlooking: employee email. Your employees interact with prospective customers, current customers, job candidates, partners, vendors, and industry influencers daily on a personal, one-on-one basis — and they already have valuable, authentic relationships with these important contacts.
Employee email is an often overlooked owned channel marketers can take advantage of to distribute content (both externally and internally) and drive conversions. But how? Through the employee email signature.
It seems simple, but by pairing an on-brand signature with a clickable call-to-action banner in every employee email signature, teams can use email signature marketing to help fuel..

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How to Create a Video Gallery in WordPress (Step by Step)

How to Create a Video Gallery in WordPress (Step by Step)

Recently, a user asked us how to create a video gallery in WordPress. WordPress makes it easy to embed videos in your blog posts, but it does not allow you to create video galleries out of the box. In this article, we will show you how to easily create a video gallery in WordPress.

When and Why Create a Video Gallery in WordPress WordPress makes it easy to embed videos in your blog posts by simply entering the video URLs. It can also display hosted videos on your own website.
However, you should never upload videos to WordPress. Videos are large files and serving them directly may cause issues with your WordPress hosting service.
You can easily add a single video into your posts but what if you wanted to show multiple videos on a page?
One way to do this is by adding one video after another. While it works, it creates an unpleasant user experience because it requires a lot of scrolling.
Wouldn’t it be nicer if you could create a video gallery with thumbnails just like a photo..

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How to Prioritize SEO Tasks [+Worksheet]

How to Prioritize SEO Tasks [+Worksheet]

Posted by BritneyMuller
“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk.

As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing.
SEOs especially are in a constant state of overwhelmed-ness (is that a word?), but no one likes to talk about this. It’s not comfortable to discuss the thousands of errors that came back after a recent site crawl. It’s not fun to discuss the drop in organic traffic that you can’t explain. It’s not possible to stay on top of every single news update, international change, case study, tool, etc. It’s exhausting and without a strategic plan of attack, you’ll find yourself in the weeds.
I’ve performed strategic SEO now for both clients and in-house marketing teams, and the following five met..

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Why 2017 Is the Year of Bots [Video]

Why 2017 Is the Year of Bots [Video]

Last week, while I was using a website's chat feature to get some much-needed customer service, I realized something shocking:
I couldn't tell if I was chatting with a human or a bot.
Before 2017, my notion of bots — and chatbots, specifically — was that they could only provide canned, basic responses before escalating to a human being. In short, I thought chatbots seemed, well, robotic, and they couldn't get me the help I needed with a human touch.
Now, of course, I know that chatbots are the future of marketing, and you might feel the same. More brands have started using chatbots for marketing, sales, and customer service — and these are just a few examples.
If you're wondering why bots are proliferating so rapidly — and how they've advanced to the point where we can't differentiate their capabilities from those of humans — watch our chat with Motion AI CEO David Nelson above. He sat down and chatted with my colleague, Jami Oetting, about how bo..

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How to Force WordPress to Check for Plugin Updates

How to Force WordPress to Check for Plugin Updates

Recently, one of our readers asked us how to force WordPress to check for plugin updates? WordPress automatically shows plugin updates when they are available. However if you immediately need to update a plugin, then there are other ways to force updates in WordPress. In this article, we will show you how to easily force WordPress to check for plugin updates.

Method 1. Using The Built-in WordPress Updates If you just want WordPress to check if a plugin update is available, then this is the easiest way to do that.
Simply head over to Dashboard » Updates page and then click on the check again button.

WordPress will now reload the page and check all your WordPress plugins, themes, and core WordPress software for updates.
If there is an update available, then it will show you on the page and as the notification in the admin bar.

You can now go head and install the update. For more information, take a look at our article on how to properly update WordPress plugins.
Method 2. ..

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So You Want to Build a Chat Bot – Here’s How (Complete with Code!)

So You Want to Build a Chat Bot – Here's How (Complete with Code!)

Posted by R0bin_L0rd
You’re busy and (depending on effective keyword targeting) you’ve come here looking for something to shave months off the process of learning to produce your own chat bot. If you’re convinced you need this and just want the how-to, skip to “What my bot does.” If you want the background on why you should be building for platforms like Google Home, Alexa, and Facebook Messenger, read on.
Why should I read this? Do you remember when it wasn't necessary to have a website? When most boards would scoff at the value of running a Facebook page? Now Gartner is telling us that customers will manage 85% of their relationship with brands without interacting with a human by 2020 and publications like Forbes are saying that chat bots are the cause.
The situation now is the same as every time a new platform develops: if you don’t have something your customers can access, you're giving that medium to your competition. At the moment, an automated presence on Google Home..

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Should You Even Bother With Bots? An Expert Weighs In [Video]

Should You Even Bother With Bots? An Expert Weighs In [Video]

If you're a human with internet access in 2017, you've probably talked to a bot recently — even if you weren't fully aware of it.
With over five billion monthly active users on messaging platforms like Facebook Messenger and WhatsApp, the current tech landscape is set for a veritable explosion of chatbots and AI-based assistants over the next few years. And marketers should be racing to explore the potential power of this exciting new space — with some thoughtful restraint, of course.
This isn't the first time we're talking about the importance of investing early in bots on the HubSpot Marketing Blog, but it's one thing to recognize the potential of a new technology and quite another to start incorporating it into your exisiting business model.
Especially for businesses on the smaller side, pivoting towards a new strategy can feel like a terrifying leap. You've probably asked yourself: should I even bother with bots?
To learn more about practic..

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How to Choose the Best Website Builder in 2017 (Compared)

How to Choose the Best Website Builder in 2017 (Compared)

Website builders are a perfect solution for individuals and small businesses to start a website without hiring a developer. The problem is finding the best website builder can be tricky for beginners. With so many website builders out there, how do you know which is the right solution for you? In this article, we’ll help you choose the best website builder by going over the pros and cons of the most popular options.

We will be comparing the following website builders in this article. If you are interested in a particular website builder, then just click on the name to skip ahead.
WordPress.org Sitebuilder.com Wix BoldGrid Shopify Weebly Squarespace iPage Website Builder GoDaddy Website Builder WordPress.com Webs.com Choosing the Best Website Builder — What to Look for? Before comparing the top website builders, we recommend that you write down what you want to do with your website? What are your goals and what features would you like to see on your website.
For example, you can w..

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The Anatomy of a $97 Million Page: A CRO Case Study

The Anatomy of a $97 Million Page: A CRO Case Study

Posted by jkuria
In this post, we share a CRO case study from Protalus, one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment suffered by roughly 85% of the population. Misalignment is the cause of most back, knee, and foot pain. Back pain alone is estimated to be worth $100 billion a year.
Summary We (with Protalus’ team) increased direct sales by 91% in about 6 months through one-click upsells and CRO. Based on the direct sales increase, current run-rate revenue, the “Virtuous Cycle of CRO”-fueled growth rate, and revenue multiple for their industry, we estimate this will add about $97 million to the company’s valuation over the next 12–18 months*. A concrete example of the Virtuous Cycle of CRO: Before we increased the conversion rate and average order value, Google Adwords was not a viable channel. Now it is, opening a whole new floodgate of profitable sales! Ditto for at least two other channels. In part due to our work,..

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