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Tackling Tag Sprawl: Crawl Budget, Duplicate Content, and User-Generated Content

Tackling Tag Sprawl: Crawl Budget, Duplicate Content, and User-Generated Content

Posted by rjonesx.
Alright, so here's the situation. You have a million-product website. Your competitors have a lot of the same products. You need unique content. What do you do? The same thing everyone does — you turn to user-generated content. Problem solved, right?
User-generated content (UGC) can be an incredibly valuable source of content and organization, helping you build natural language descriptions and human-driven organization of site content. One common feature used by sites to take advantage of user-created content are tags, found everywhere from e-commerce sites to blogs. Webmasters can leverage tags to power site search, create taxonomies and categories of products for browsing, and to provide rich descriptions of site content.
This is a logical and practical approach, but can cause intractable SEO problems if left unchecked. For mega-sites, manually moderating millions of user-submitted tags can be cumbersome (if not wholly impossible). Leaving tags unchecked, t..

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How to Create a SMarketing Service Level Agreement

How to Create a SMarketing Service Level Agreement

At most companies, it can feel like marketing and sales are far from being on the same team. According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as “generally aligned.”
And that's a problem.
Here at HubSpot, we're lucky to have a strong, healthy relationship between marketing and sales. Our marketing and sales executives started out on the same team in the company's earliest days, and that collaboration has trickled down throughout the organization as it continues to grow. But it wasn't just luck, of course.
That alignment — which we call “Smarketing” — is largely the result of a conscious decision to work together, set goals, and create agreements between both teams.

One of the most critical steps, it turns out, is creating a service level agreement (SLA). Traditionally, an SLA serves to clearly define exactly what a customer will receive from a service provider..

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How to Uninstall and Reinstall WordPress

How to Uninstall and Reinstall WordPress

Recently, one of our users asked us how they can uninstall and reintsall WordPress? Reinstalling WordPress can solve issues when all other troubleshootings tips fail. In this article, we will show you how to safely uninstall and reinstall WordPress without losing your data or SEO.

When Do You Need to Reinstall WordPress? Reinstalling WordPress should never be the first option. Most common WordPress errors are easily fixable, and this will save you from the hassle of reinstalling WordPress.
If you cannot figure out the cause of an issue, then follow the instructions in our WordPress troubleshooting guide. It will help you pin-point the issue and find a solution.
In case of a hacked WordPress site, you can try the tips in our guide on how to clean a hacked WordPress site.
If all else fails, then uninstalling and reinstalling a fresh copy of WordPress can be used as the last resort.
Step 0. Create an Emergency Backup Before you do anything, you should first create a complete ba..

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It’s Here: The Finalized MozCon 2017 Agenda

It's Here: The Finalized MozCon 2017 Agenda

Posted by ronell-smith
That sound you hear is the coming together of MozCon 2017.
[You can hear that, right? It's not just me.]
With less than two months to go, most of the nuts and bolts of the event have been fastened together to create what looks to be one of the strongest MozCons in history. Yeah, that's saying a lot, but once you've perused the speakers' lineup, we're sure you'll agree.
MozCon has a rich tradition of bringing together the best and brightest minds in digital marketing, creating a place for individuals across the globe to learn from top-notch speakers, network, share ideas, and learn about the tools, services, and tactics they can put to use in their work and their business.
As a bonus, attendees also get to enjoy lots of snacks, coffee and lots and lots of bacon.
Also, this year we'll offer pre-MozCon SEO workshops on Sunday, July 16. Keep reading for more info.
You will, however, need a ticket to attend the event, so you mi..

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6 AI Startups We’re Keeping an Eye On

6 AI Startups We're Keeping an Eye On

The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI.
“Every time I hear about it, I think, ‘Sure, that’s cool,’” I said. “But sometimes I wish it would slow down — there’s so much happening there, and so fast.”
“Well, I have bad news for you,” my friend told me. “It's not going away anytime soon.”
He was right. AI continues to be all the rage in the worlds of both tech and business, and is growing at a lightning-fast pace. At the most recent Google I/O, an entire suite of new AI-related product features were unveiled. Microsoft, meanwhile, launched an entire investment arm dedicated to this type of technology. And as research from CB Insights indicates, in 2016, over 500 AI startups raised roughly $5 billion in funding.

But which ones are going to stick around?
We thought you might ask that — that’s why we sought out the six that have piqued our greatest interest. We’ve listed them below and summarized what it ..

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How to Create a Custom WordPress Widget

How to Create a Custom WordPress Widget

Do you want to create your own custom widgets in WordPress? Widgets allow you to drag and drop elements into any sidebar or widget ready area of your website. In this article, we will show you how to easily create a custom WordPress widget.

What is a WordPress Widget? WordPress widgets contain pieces of code that you can add to your website’s sidebars or widget ready areas. Think of them as modules that you can use to add different elements by using a simple drag and drop interface.
By default, WordPress comes with a standard set of widgets that you can use with any WordPress theme. See our beginner’s guide on how to add and use widgets in WordPress.

WordPress also allows developers to create their own custom widgets. Many WordPress themes and plugins come with their own custom widgets that you can add to your sidebars.
For example, you can add a contact form, a custom login form, or a photo gallery to a sidebar without writing any code.
Having said that, let’s see how to e..

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Lessons from 1,000 Voice Searches (on Google Home)

Lessons from 1,000 Voice Searches (on Google Home)

Posted by Dr-Pete
It's hardly surprising that Google Home is an extension of Google's search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There's an increasingly clear connection between Featured Snippets in search and voice answers.
For example, let's say a hedgehog wanders into your house and you naturally find yourself wondering what you should feed it. You might search for “What do hedgehogs eat?” On desktop, you'd see a Featured Snippet like the following:

Given that you're trying to wrangle a strange hedgehog, searching on your desktop may not be practical, so you ask Google Home: “Ok, Google — What do hedgehogs eat?” and hear the following:

Google Home leads with the attribution to Ark Wildlife (since a voice answer has no direct link), and then repeats a short version of the desktop snippet. The connection between the two answers is, I hope, obvious.
Anecdotally, this is a pattern..

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9 Inbound Marketing Stats You Need to Know in 2017 [New Data]

9 Inbound Marketing Stats You Need to Know in 2017 [New Data]

The inbound movement has always been about one thing: being relevant and truly helpful to your audience.
This approach shouldn't change, but as technology and internal company relationships change, marketers and salespeople must learn how to adapt to better serve their customers.

To better understand how our relationships with consumers and coworkers are changing, we collected data from more than 6,300 marketers and salespeople from around the globe, which we've compiled in the 2017 State of Inbound report. It examines the relationship between company leadership and employees, details on collaboration between marketing and sales teams, and a look at what the industry’s foremost marketers are adding to their strategy in the coming year.

Check out the full report here, or view some of the most interesting highlights below.
9 Stats You Need to Know From the 2017 State of Inbound Report 1) 68% of inbound marketers believe their organization's marketing strategy is effe..

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12 Most Useful .htaccess Tricks for WordPress

12 Most Useful .htaccess Tricks for WordPress

Are you looking for some useful .htaccess tricks for your WordPress site. The .htaccess file is a powerful configuration file which allows you to do a lot of neat things on your website. In this article, we will show you some of the most useful .htaccess tricks for WordPress that you can try right away.

What is .htaccess File and How to Edit it? The .htaccess file is a server configuration file. It allows you to define rules for your server to follow for your website.
WordPress uses .htaccess file to generate SEO friendly URL structure. However, this file can do a lot more.
The .htaccess file is located in your WordPress site’s root folder. You will need to connect to your website using an FTP client to edit it.

If you cannot find your .htaccess file, then see our guide on how to find .htaccess file in WordPress.
Before editing your .htaccess file, it is important to download a copy of it to your computer as backup. You can use that file in case anything goes wrong.
Having ..

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Location Data + Reviews: The 1–2 Punch of Local SEO

Location Data + Reviews: The 1–2 Punch of Local SEO

Posted by MiriamEllis

My father, a hale and hearty gentleman in his seventies, simply won’t dine at a new restaurant these days before he checks its reviews on his cell phone. Your 23-year-old nephew, who travels around the country for his job as a college sports writer, has devoted 233 hours of his young life to writing 932 reviews on Yelp (932 reviews x @15 minutes per review).
Yes, our local SEO industry knows that my dad and your nephew need to find accurate NAP on local business listings to actually find and get to business locations. This is what makes our historic focus on citation data management totally reasonable. But reviews are what help a business to be chosen. Phil Rozek kindly highlighted a comment of mine as being among the most insightful on the Local Search Ranking Factors 2017 survey:
“If I could drive home one topic in 2017 for local business owners, it would surround everything relating to reviews. This would include rating, consumer sentiment, velocity, authent..

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