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7 Cover Letter Examples That Got Something Right

7 Cover Letter Examples That Got Something Right

Let’s face it: A job search is, typically, anything but fun.
It’s almost as if it carries its own five stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining — “I promise to never complain about work again, if I can find a new job!”
That’s often followed by depression, and the idea that one is simply just unhireable. Then, there’s acceptance: “This is awful, but I have to keep trying, anyway.”
But we have good news. It is possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process. The magic, it turns out, could be in your cover letter.
It may be true that only 26% of recruiters have deemed cover letters important, but that doesn't mean yours has to contribute to that statistic. In fact, it might be that cover letters are deemed insignificant because so few of them stand out. Here's a..

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What is Public Relations? The Definition of PR in 100 Words or Less

What is Public Relations? The Definition of PR in 100 Words or Less

What is PR? Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility.
There’s an old saying: “Advertising is what you pay for; publicity is what you pray for.”
Public relations isn’t an easy profession to define. In fact, in 2012, the Public Relations Society of America (PRSA) accepted a few thousand submissions before finally agreeing on a definition:
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
After reading PRSA’s definition, you might still have questions about PR: how can an organization take its beneficial relationship to the public and turn it into good press? Are you really “praying” for something, like the old sayi..

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Marketing Lessons Learned from 16 Years of Building Moz – Whiteboard Friday

Marketing Lessons Learned from 16 Years of Building Moz - Whiteboard Friday

Posted by randfish
The lessons Rand has learned from building and growing Moz are almost old enough to drive. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today's edition of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years.
Back in February, I left the company full-time. I'm still the Chairman of the Board and contribute in some ways, including an occasional Whiteboard Friday here and there. But what I wanted to do as part of this book that I've written, that's just coming out April 24th, Lost and Founder, is talk about some of the elements ..

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Here’s the Information You’re Probably Giving Social Media Networks, and How They Protect It

Here's the Information You're Probably Giving Social Media Networks, and How They Protect It

People have questions about the security of our digital data.
That ranges broadly, whether it's passwords, online banking information, or what we do on social media. And more than ever, people are asking, “How is my information protected?”
In order to understand that, it seems, it's important to first take a closer look at the information users might provide to social networks in the first place. That's been a topic of growing interest in the wake of the Facebook Cambridge Analytica revelation, and new details, questions, and announcements that have since emerged.
To help make sense of it — and not just when it comes to Facebook, but also how these things work on networks like Twitter and LinkedIn — Varonis created an infographic to break down the type of information users typically provide to these social media platforms, and what each one had already been doing to keep data secure.
Some things have changed in a very short period of time. Facebook, for instance, h..

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7 Best WordPress Real Estate Plugins Compared (2018)

7 Best WordPress Real Estate Plugins Compared (2018)

Are you looking for the best WordPress real estate plugins? WordPress is used by many real estate websites to showcase listings and get new customers. In this article, we have hand-picked the best WordPress real estate plugins that you can use to grow your business.

How to Make a Real Estate Website Using WordPress? WordPress is the most popular website builder in the world. It is easy to use and flexible enough to make almost any kind of website imaginable.
There are two different types of WordPress which often confuses beginners. First, there is WordPress.com which is a hosted solution. Second, you have WordPress.org also known as self-hosted WordPress. See our article on WordPress.com vs WordPress.org for a side-by-side comparison.
We recommend using WordPress.org because it allows you to use all WordPress features out of the box without any restrictions.
To start your own self-hosted WordPress.org website, you will need a domain name and website hosting.
We recommend usi..

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How to Use VLOOKUP in Excel 2013 and 2016 [Video Tutorial Included]

How to Use VLOOKUP in Excel 2013 and 2016 [Video Tutorial Included]

This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here.
I know, I know … “VLOOKUP function” sounds like the geekiest, most complicated thing ever.
But trust me: as was the case with pivot tables, Microsoft Excel's VLOOKUP function is easier to use than you think. What’s more, it is incredibly powerful, and is definitely something you want to have in your arsenal of analytical weapons.
So, what does VLOOKUP do, exactly? Here’s the simple explanation: The VLOOKUP function searches for a specific value in your data, and once it identifies that value, it can find — and display — some other piece of information that’s associated with that value.
VLOOKUP Example You could use the VLOOKUP formula to transfer revenue data from a separate spreadsheet and match it with the appropriate customer based on a common identifier like customer ID o..

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6 Best Product Review Plugins for WordPress

6 Best Product Review Plugins for WordPress

Are you looking for the best product review plugins for WordPress? If you regularly add detailed product reviews on your website, then you can use a product review plugin to make them more SEO friendly. In this article, we have hand-picked the best product review plugins for WordPress.

Why Use Product Review Plugin in WordPress? What do you do when you want to buy something? If you are like most people, then you probably check out product reviews to compare different options.
That’s why there are so many popular reviews websites like Yelp, TripAdvisor, Rotten Tomatoes, and more. Even Amazon, world’s largest online store features product reviews so prominently.
Many WordPress site owners write product reviews to make money online. Some get paid directly by the company for the review while others use affiliate marketing to earn revenue.
You can write a product review as a blog post. However, a plain blog post does not use product review format supported by search engines. This m..

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Unriddled: Apple Keeps Coming for Google News, a Live Video Push for Twitter, and More Tech News You Need

Unriddled: Apple Keeps Coming for Google News, a Live Video Push for Twitter, and More Tech News You Need

Welcome to Wednesday, and the latest edition of “Unriddled”: the HubSpot Marketing Blog's mid-week digest of the tech news you need to know.
Sorry we missed you last week — we were in Washington, D.C. for Mark Zuckerberg's congressional hearings. (Feel like catching up? Check out our coverage here.)
This week, we continue to wade through the very crowded pool of tech news items to help you decrypt what's happening in this vast, often complex sector. And believe it or not: Once again, it's not all about Facebook this week.
It's our Wednesday tech news roundup, and we're breaking it down.
Unriddled: The Tech News You Need 1. Apple Could Be Launching a Subscription News Service Less than a month after Google announced its “Subscribe With Google” service for news publishers, Bloomberg is reporting that Apple could be launching its own subscription news service.
The story follows Apple's March acquisition of Texture: a digital magazine app through wh..

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How to Blog Anonymously Using WordPress

How to Blog Anonymously Using WordPress

Do you want to blog anonymously using WordPress? There are many users who want to start a blog but don’t what to put their real name on it. In this beginner’s guide, we will show you how to easily blog anonymously using WordPress while keeping your personal information safe.

Note: This guide is not for journalists or whistle-blowers doing high-risk work. They should use something like TOR or other tools. This is for an average blogger who wants to blog anonymously.
Anonymous Blogging Pros & Cons There are many users who simply want to blog anonymously to express their opinions. Most of them want to remain anonymous because they fear it may affect how people see them in real lives. Some want to do it just to be more creative.
There are pros and cons to blogging anonymously, and it’s important that you understand them before you start blogging.
Pros of Anonymous Blogging using WordPress
Freedom to express your opinions without being judged Protect your personal identity and inf..

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Enterprise Local SEO is Different: A Checklist, a Mindset

Enterprise Local SEO is Different: A Checklist, a Mindset

Posted by MiriamEllis

Image credit: Abraham Williams
If you’re marketing big brands with hundreds or thousands of locations, are you certain you’re getting model-appropriate local SEO information from your favorite industry sources?
Is your enterprise checking off not just technical basics, but hyperlocalized research to strengthen its entrance into new markets?
Before I started working for Moz in in 2010, the bulk of my local SEO experience had been with small-to-medium business models. Naturally, the advice I was able to offer back then was limited by the scope of my work. But then came Moz Local, and the opportunity to learn more about the more complex needs of valued enterprise customers like Crate & Barrel with more than 170 locations, PAPYRUS with 400, or Bridgestone Corporation with 2000+.
Now, when I’m thumbing through industry tips and tactics, I’m better able to identify when a recommended practice is stemming from an SMB mindset and falling short of enterprise realities..

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