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​Feast Your Eyes on the MozCon 2017 Initial Agenda

​Feast Your Eyes on the MozCon 2017 Initial Agenda

Posted by ronell-smith
According to our calculations, MozCon 2017 is a mere 158,000 minutes away. (But who’s counting, right?) As you might have guessed, we’re quite excited about our latest event, in large part because we have some new tricks up our sleeves. (More on that at a later date. We promise.)
Aside from a few tweaks here and there, though, the next MozCon won’t be much different from those in years past.
That is, it'll be unique and awesome in equal amounts.
MozCon 2017: July 17–19 in SeattleYou can still expect world-class speakers sharing original information in a one-of-a-kind, charged atmosphere. Plus great food, plenty of snacks, and conversations that’ll have your mind humming for days.
And for you last-minuters who haven’t grabbed your ticket yet, now’s the time to… um… grab that ticket you’ll be crying over if you wait too long:
Grab your tickets now
We've kept you waiting long enough, so take a look at some of what's in store for you at MozCo..

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How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers

How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers

Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. While older marketing techniques such as cold calling, print ads, and trade shows remain effective to a degree, supplementing these strategies with effective online marketing can help you get better results.
Why is Inbound Marketing Important for Manufacturers? A majority of B2B customers perform research online before making a buying decision, and the types of people that manufacturers target aren't just any B2B customer. These companies market to serious individuals including scientists, plant managers, and engineers. These customers are also looking for complex and expensive services and products that need to give them exactly what they need.
By taking advantage of inbound marketing, manufacturers can effectively boost their ROI while further separating themselves from competitors that are performing poorly. There are many ..

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How to Disable Trackbacks and Pings on Existing WordPress Posts

How to Disable Trackbacks and Pings on Existing WordPress Posts

Do you want to disable trackbacks and pings on your old WordPress posts? Trackbacks and pingbacks allow blogs to notify each other that they have linked to a post. However, today it is mainly used by spammers to send trackbacks from spam websites. In this article, we will show you how to disable trackbacks and pings on existing WordPress posts.

Why Disable Trackbacks and Pings in WordPress? In the early days of blogging, trackbacks and pingbacks were introduced as a way for blogs to notify each other about links.
Let’s suppose you write an article and add a link to a post on your friend’s blog. Your blog will then automatically send a ping to their blog.
This pingback will then appear in their blog’s comment moderation queue with a link to your website.
However, today this feature is mostly used by spammers to send thousands of fake trackbacks and pings. Even if you are using Akismet, some of these trackbacks may still get into your moderation queue.
WordPress allows you to t..

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Local SEO Spam Tactics Are Working: How You Can Fight Back

Local SEO Spam Tactics Are Working: How You Can Fight Back

Posted by Casey_Meraz
For years, I've been saying that if you have a problem with spammers in local results, you can just wait it out. I mean, if Google cared about removing spam and punishing those who are regular spammers we'd see them removed fast and often, right?
While there are instances where spam has been removed, it seems these are not fast fixes, permanent fixes, or even very common. In fact, they seem few and far between. So today I’m changing my tune a bit to call more attention to the spam issues people employ that violate Google My Business terms and yet continue to win in the SERPs.
The problems are rampant and blatant. I've heard and seen many instances of legitimate businesses changing their names just to rank better and faster for their keywords.
Another problem is that Google is shutting down MapMaker at the end of March. Edits will still be allowed, but they'll need to be made through Google Maps.

If Google is serious about rewarding brands i..

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My Campaign Sucks…Now What?

My Campaign Sucks…Now What?

We’ve all been there. It took three months to launch that marketing campaign from start-to-finish. Yes, there were many hurdles along the way, but you pulled it together with the help of your team and even launched on time. You pop the champagne and toast to a job well done.
A week goes by. There is a little bit of action…maybe a top of the funnel (TOFU) form fill or two, but nothing to write home about. After all, you’ve not collected nearly enough data to start compiling reports and making decisions.
A month passes. The campaign numbers still aren’t great. Panic starts to set in. Your client, your boss, and your team are getting antsy. But has your campaign even run for long enough at this point to know whether or not it is performing well? What does “long enough” mean? Hell, what does “performing well” even mean?
Let’s get acclimated Now, before we jump into campaign optimization or how to analyze performance, let’s make sure we’re talking apples to apples. I will start by defi..

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22 Great WordPress Plugins for Managing Images (Updated)

22 Great WordPress Plugins for Managing Images (Updated)

Are you looking for the best plugins to manage images on your WordPress site? Images help bring life to your content and boost engagement. In this article, we will share some of the best WordPress plugins for managing images more efficiently on your website.

1. Envira Gallery
Envira Gallery is the best WordPress photo gallery plugin in the market. It allows you to create beautiful and mobile-responsive image galleries in WordPress with just a few clicks.
Envira is optimized for performance, so your galleries load fast. It is also the most SEO friendly photo gallery plugin for WordPress. Envira has tons of features like albums, image tagging, watermarking, proofing, and so on.
There is also a WooCommerce addon which allows you to add an online store to sell your photos.
2. Soliloquy
Sliders allow you to drive user’s attention to your most important content with beautiful image slideshows accompanied by text, call to action, and animation. However, Sliders can also slow down ..

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Structuring URLs for Easy Data Gathering and Maximum Efficiency

Posted by Dom-Woodman
Imagine you work for an e-commerce company.
Wouldn't it be useful to know the total organic sessions and conversions to all of your products? Every week?
If you have access to some analytics for an e-commerce company, try and generate that report now. Give it 5 minutes.

Done?
Or did that quick question turn out to be deceptively complicated? Did you fall into a rabbit hole of scraping and estimations?
Not being able to easily answer that question — and others like it — is costing you thousands every year.
Let’s jump back a stepEvery online business, whether it’s a property portal or an e-commerce store, will likely have spent hours and hours agonizing over decisions about how their website should look, feel, and be constructed.
The biggest decision is usually this: What will we build our website with? And from there, there are hundreds of decisions, all the way down to what categories should we have on our blog?
Each of these decisions will generate future ..

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How to Create a Twitter Moment: A Step-by-Step Guide

How to Create a Twitter Moment: A Step-by-Step Guide

Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme — how many tweets about it popped onto your Twitter timeline?
When more than 9,000 tweets are published per second, it can be hard to find great content on the platform. So in 2015, Twitter rolled out Twitter Moments — curated tweets revolving around a single topic or story, all in one place.
Initially, only Twitter and its editorial partners, such as BuzzFeed and The New York Times, could curate Moments. Last year, however, Twitter opened up Moments for all Twitter users. Now, all content creators on the platform can compile groups of tweets. Whether it’s about an event, a campaign, or a pop culture moment, marketers can take advantage of this feature and potentially get discovered by new followers.
In this blog post, we’ll dive into the 411 on Twitter Moments, how to create them, and how brands can use..

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How to Create a Local WordPress Site Using XAMPP

How to Create a Local WordPress Site Using XAMPP

Do you want to create a local WordPress site on your computer using XAMPP? Installing WordPress on your computer helps you try out WordPress, test themes / plugins, and learn WordPress development. In this article, we will show you how to create a local WordPress site Using XAMPP.

Why Create a Local WordPress Site? Creating local WordPress sites is a common practice among developers and site owners. It allows you to test WordPress without creating an actual website on the internet.
Local websites are only visible to you on your computer. You can try different WordPress themes and plugins, test their features, and learn the WordPress basics.
If you already have a WordPress website, then you can create a local copy of your website on your computer to try out new plugin updates before implementing them on your live website.
Important: Local website will only be visible to you on your computer. If you want to build a live WordPress site, then you will need a domain name and WordPr..

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How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

New copy isn't better just because it's new.
You can't just give your copy a “refresh” or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the old ones.
If you want to make sure your new copy hits a conversion home run, keep reading.
Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. It was a conversion copywriter's dream come true!
In this post, I'll share the exact process we used to fine-tune the messaging and nearly double the site's conversion rate.
Diagnosing Issues and Setting Goals The first step to improving your copy and conversion funnel is to learn what's not working. To do this, Josh Garofalo (who also wrote copy for this project) and I turned to a few sources:
Internal Intervi..

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