Posted by Maryna_Samokhina
The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers.
Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations:
“You have to redesign your site architecture,” or
“You have to migrate your site altogether,” or even
“You have to rethink your business model, because currently you are not providing any significant value.”
This can happen when SEO is only seriously considered after the site and business are up and running. As a marketing grad, I can tell you that SEO has not been on my syllabus amongst other classic components of the marketing mix. It’s not hard to imagine even mentored and supported businesses overlooking this area.
This post aims to highlight areas that need to be addressed along with your SWOT anal..
Posted by Maryna_Samokhina
“Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.”
These are just a few examples of how brand names have been worked into our common vocabularies. When people ask for a Kleenex, they usually just mean they want a tissue, but because the Kleenex brand is so popular, we’ve started conflating the popular brand name with the object itself.
It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept. In this blog post, we’ll dive into the stories of four brands that turned product names into verbs that then replaced the generic terms, along with lessons for marketers on how it was done.
What Is Verbification? Anthimeria is the rhetorical term for what we’re discussing here: It’s the linguistic term for when we use one part of speech as another part of a speech, such as a noun for a verb. When it comes to branded words, there isn’t an exact formula to explain why some brands become “v..
Do you want to add random header images to your WordPress blog? Most WordPress themes come with built-in support to add header images. These images can completely change your site’s look and feel. In this article, we will show you to how to add random header images to your WordPress blog without writing any code.
Most free and premium WordPress themes come with custom header support. Custom headers in WordPress are a theme feature which allows WordPress themes to designate a header area showing an image.
Custom header is different than background image feature which allows you to set a cutom background image on your WordPress site.
Having said that let’s take a look at how to add random header images to your WordPress blog.
Method 1. Random Header Images Using WordPress Theme Customizer This method is easier and is recommended for most WordPress users.
You need to head over to Appearance » Customize page to launch WordPress theme customizer.
Next, you need to click on ‘H..Read more →
Inbound marketing and sales continue to have a massive impact on the way businesses market themselves and sell their products. More companies than ever before are opting for agencies that offer a full-funnel range of inbound services.
So what specific services does your agency need to offer in 2017 to stay on top of shifting client demands?
Get prepared for a profitable year with our free guide: The 7 Core Services of Inbound Marketing and Sales. To help your agency win new deals and deepen relationships with existing clients, we outline the services you need to succeed.
When you build out your firm's capabilities to reflect the core services of inbound marketing and sales, your agency will be poised to capitalize on the emerging needs of businesses who have moved their marketing dollars online.
The ROI businesses get from inbound marketing and sales is extremely compelling for clients. So too are the opportunities for marketing agencies who develop services packages to deliv..
It's getting harder and harder for companies to attract and retain the right people. According to the Talent Shortage Survey, 40% of global employers are unable to find the right talent for jobs that need to be done.
For this reason, many employers are looking internally to their existing team for support. According to Jobvite, employee referrals have the highest applicant to hire conversion rate: while only 7% of applicants are via employees, this accounts for 40% of all new successful hires.
Intrigued? Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent.
Using Social Media to Attract Talent According to Weber Shandwick's research, 50% of employees post messages, pictures, or videos in social media about their employer often or from time-to-time, whether they are encouraged to do so or not. What's more, 39% of employees have shared praise or positive comments online about their employer.
Source: Weber ..Read more →
Posted by randfish
We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today's Whiteboard Friday, Rand builds out a framework you can start using today to streamline and simplify the link building process for you, your teammates, and yes, even your interns.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. As you can see, I'm missing my moustache, but never mind. We've got tons of important things to get through, and so we'll leave the facial hair to the inevitable comments.
I want to talk today about how to prioritize your link building efforts and opportunities. I think this comes as a big challenge for many marketers and SEOs because link building can just seem so daunting. So it's tough to know how to get started, and then it's tough to know ..
Simply put, marketers comprise an impressively busy population. With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book?
But something that might seem recreational on the surface could actually be vital to your career development. Maybe that's why, despite the perpetual time crunch, 73% of us have still made time to read an actual book in the past year.
Even better, there's a veritable plethora of books available on marketing, specifically, and some of them can be quite influential. The question is: When you're already short on time, how do you pick out the best ones? Well, you're in luck — here at HubSpot, we've got an entire team of marketers to make recommendations.
To answer that question, I surveyed my colleagues for their favorite marketing books, and selected the five most influe..
Are you looking for the best responsive WordPress theme for your website? Most modern WordPress themes are fully responsive out of the box. However, there are so many of them that it becomes difficult to choose one. In this article, we have hand-picked some of the best responsive WordPress themes for you to choose from.
Getting Started With Your Responsive WordPress Website If you are just starting out, then you need to make sure that you are using the right platform for your website. Take a look at our guide to understand the difference between self-hosted WordPress.org vs WordPress.com.
For a self hosted WordPress.org site, you will need a good domain name and the best WordPress hosting. Your domain is the address for your website and hosting is where your website lives on the internet.
We recommend using Bluehost because they are giving our users over 60% off discount and a free domain name. Not to mention, they are one of the largest web hosting companies in the world, and th..
Posted by STMartin
It's no secret that reply rate is the golden metric of email campaigns.
The reason is obvious. As opposed to open and click rate, reply rate tracks how many recipients were interested (or annoyed) enough to actually write you back. For guest blogging and email outreach, your reply rate will determine your campaign's success.
We still believe that guest blogging is a great opportunity to improve your site’s link profile and brand exposure. However, the time-investment needed in prospecting/email outreach can leave you questioning its ROI.
It doesn't often make sense to spend 3 hours prospecting and emailing different opportunities to get only 3 replies.
So how do you make all your prospecting and emailing worth your while?
Simple: Boost your reply rate to generate more “opportunities won” in the same timeframe.
The pain point: TimeAt Directive Consulting, we rely on guest posting for our most valuable backlinks. 😉 With that said, four months ago our e..
What's so hard about writing an online job ad?
On the surface, it seems simple enough. Just describe the job's responsibilities, label it with the role you're hiring for, and post the ad. While that strategy might get you a few results, there are some best practices that can maximize your ad's views and clicks. In turn, that can help attract the best candidates.
But how do you do that?
We've outlined five tips to help you write the most effective job ads. Starting with a look at how candidates search for jobs, we've uncovered how something like the title — which might seem simple in theory — can actually have a profound impact on your hiring funnel.
How Do Candidates Search for Jobs? With job boards like Indeed, Glassdoor, Snagajob, and Proven, candidates typically begin the application process with a search for terms relevant to their desired positions. When results appear, they're reviewed quickly. In fact, you have about eight seconds to hol..